The Talking Silkworm Podcast

In this episode, we discuss the importance of promoting your content for
building an audience. We picture it as organizing an
imaginary event and how it relates to content creation.


While creating valuable content is crucial, without effective promotion, it may not reach the intended audience. We explore the balance between content
creation and promotion and offer strategies for gaining traction and
visibility.

Key Ideas:

  • Organizing an imaginary event.
  • The significance of excess preparation ensued by disappointment as the event attendance falls short despite valuable content and extensive resources invested.
  • The revelation that effective promotion is as important as content quality, aligning with the recommendation of marketing experts Neil Patel and Eric Siu.
Resources:

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What is The Talking Silkworm Podcast?

Are you creating podcasts, videos, courses or other content where you use your voice? The Talking Silkworm Podcast is the ultimate guide for coaches and entrepreneurs looking to expand their audiences through the power of their voice. Join us as we share valuable insights, advice, and resources to help you establish a strong online presence and connect with your ideal listeners.

Whether you're a podcaster, video creator, course instructor, or anyone utilizing your voice in content creation, our weekly episodes offer the latest strategies to elevate your voice-based content.

Are you eager to grow your audience and make a lasting impact? Tune in right now and unlock the true potential of your voice.