Beyond the BS: Real Talk for Digital Entrepreneurs

"Was it Shakespeare who said, 'To niche or not to niche?' Maybe not. But it's certainly one of the hottest debates in digital entrepreneurship. This week, I dive into the nuanced world of niching: do you go hyper-specific, or build a broad personal brand? Is there really a right way? Whether you're new to the space or looking to refine your approach, you'll find answers here. We’ll break down the differences between market, niche, target audience, and ideal client to give you a solid foundation for figuring out where you want to plant your flag."

Key Takeaways:
  • Understanding the Funnel: Market vs. niche vs. target audience vs. ideal client, explained in simple terms.
  • Choosing Your Path: How to decide if you should narrow down or stay broad.
  • Finding Your Fit: Why "the perfect niche" might be a myth and how to adapt as you grow.
  • Confidence in Motion: Tips on embracing fluidity and pivoting as your business evolves.
Get ready to embrace clarity, confidence, and maybe even a few laughs as we debunk the mystery of niching once and for all.

Follow me on Instagram @the_no_bs_newyorker
Head to www.vickipollack.com to learn more about working together
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Keep it real and stay informed!

What is Beyond the BS: Real Talk for Digital Entrepreneurs?

The rise of the digital entrepreneur has completely redefined what business ownership looks like today. Average people are creating extraordinary lives while building the businesses of their dreams online…but it’s not all rainbows and unicorns. Welcome to Beyond the Bullshit…Real talk for digital entrepreneurs. Whether you're an established business owner of some kind looking to deepen your connection with your current venture and clear the fog that’s preventing clarity on next steps, or a newcomer trying to figure out how to break into the digital world, this podcast is for you.

I bet you’ve been googling things like…
“How can I make money online?”
“What’s the best online business model for beginners?”
“How can I create a digital business without spending a fortune?”
“Why can’t I seem to hit the ground running and get an online business off the ground?”
And of course… “what are some profitable online business ideas?”
In a world full of hype and overpromises, Beyond the Bullshit brings you honest answers to those questions and straight up insight on what it really takes to succeed in digital business.

Join me…Vicki Pollack, a 7 figure entrepreneur, as we peel the onion of online business together. Come for the straight-to-the-point conversations and stay for the actionable strategies on everything from making money online to mastering the digital business landscape. No filler, no fluff—just real talk and practical advice you can use.

Hosted by digital course creator, 7 figure entrepreneur and community leader Vicki Pollack, each episode cuts through the noise to give new and seasoned digital entrepreneurs alike the insights they need to succeed in a competitive online world. Whether you're trying to figure out the right tech stack, fine-tune your marketing strategy, or cultivate a resilient mindset, Vicki and her guests are here to help you navigate the journey without the fluff.

So, if you’re ready for real talk and want to finally build a business of your dreams then subscribe to Beyond The Bullshit on Apple or Spotify. Follow me on Instagram at @the_no_bs_newyorker and if you’re interested in working with me or exploring these concepts further, head to www.vickipollack.com today or email me at info@vickipollack.com.

Ready to get real about what it takes to make it in the digital space? Tune in, level up, and together let's go beyond the bullshit.