Zero to Unicorn

Summary
Chad Hufford, owner of Veritas Wealth Management, discusses the importance of having a strategic long-term financial plan and avoiding common mistakes made by investors. He emphasizes the need to focus on income rather than principle, and to have a target for retirement income needs. Hufford recommends owning a diversified portfolio of equities to provide steady income growth over time. He also highlights the importance of working with a financial planner who prioritizes the client's goals and objectives.

Takeaways
A portfolio is not a plan; it's important to have a strategic long-term financial plan that focuses on income.
Having a target for retirement income needs is crucial to determine the amount of invested capital required.
Owning a diversified portfolio of equities provides the best chance for steady income growth over time.
Avoid making emotionally-driven decisions based on fear or greed; stick to the long-term plan.
Work with a financial planner who prioritizes your goals and objectives.

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What is Zero to Unicorn?

A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone.

On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industry with a mission to positively impact the way people live.

But this isn’t a story of how to grow a business to a billion-dollar valuation. This tale is centered around a special group of people who are coming together to create something bigger than themselves. Despite several trials, the people of Norhart seek to make a positive impact on the world—and, ultimately, to do what every unicorn is born to do: make the impossible possible.

Join us weekly for this limited series chronicling the Kaeding family’s journey, from starting a family-owned business to becoming a unicorn with a business determined to do good.