The GPS Blueprint: Build a Pitch That Lands

In 2013, Jamie Siminoff walked into Shark Tank with a product called Doorbot. The numbers were impressive. The opportunity was huge. And the Sharks still said no. A few years later, Doorbot became Ring… and Amazon bought it for $1B. 

So what changed? Not the product. The pitch. 

It’s a moment every entrepreneur, job-seeker, and seller eventually hits: you can have real value to offer and still lose the room if your message doesn’t land.

What is Sales Reframed?

Whether you realize it or not, you’re already selling. Every pitch, negotiation, and tough conversation is sales in disguise. Entrepreneur-turned-educator Eric Janssen takes you inside the minds of elite performers across disciplines to reveal how sales principles drive extraordinary results, even for people who've never held a "sales" role. From surgeons to artists to startup founders, one thing's for sure: You'll never see sales the same way again. Sales Reframed is produced in partnership with Ivey Executive Education.

Follow Eric (@ewrjanssen) on LinkedIn or on Instagram.

Follow Ivey Executive Education (@iveyexeced) on LinkedIn or on Instagram.