Everyone seems to be talking about AI, automation, and the latest marketing tools—but what if you're still not comfortable recording a simple video?
In this episode, I'm sharing an honest conversation about one of the biggest challenges I see among real estate professionals today: the fear of getting on camera. If you've been telling yourself you're "not a video person," this episode is for you.
I share practical, encouraging advice to help you build confidence one small step at a time—including why one-to-one videos are the perfect place to start, why you don't need fancy equipment or a perfect script, and how authenticity will always outperform perfection.
We'll also talk about:
- Why confidence comes from doing, not waiting
- How to practice video without posting publicly
- Why one-to-one videos can help you build confidence quickly
- My simple approach to recording content without overthinking it
- How batching videos can save you time and reduce stress
- Why your clients want to connect with the real you—not a polished influencer version of you
If you've been waiting until you feel "ready" to start creating video, I hope this episode encourages you to simply hit record. Your future clients don't need perfection—they need your expertise, your heart, and your willingness to show up.
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What is The Katie Lance Podcast?
Welcome to my podcast! Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast, I plan to share with you more about what makes me tick, my backstory, how I think about business, parenting and so much more. Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time!