In this episode, I sit down with Steven Rofrano, co-founder of Masa Chips, to talk about why simple food can be so satisfying, the truth about seed oils, and how an ancient process can change the chip game.
From his frustration with the unhealthy ingredients in the chip market to deep-frying his first prototype in a turkey fryer, Stephen shares his journey of creating a snack that is both delicious and made with ingredients your grandma would recognize. This episode is a permission slip to say goodbye to junk food guilt and hello to the simple pleasure of real ingredients.
We dive deep into:
- Why seed oils need to be forever canceled
- How an ancient process called nixtamalization is changing the chip game
- How Stephen’s backyard "taco-cue" experiment led to a successful business
- The shocking truth about how much seed oil the average American consumes
- The emotional and physical detox of returning to whole, simple foods
Feeling like you have to choose between a good crunch and clean ingredients? This conversation will empower you to snack smarter and feel good about what you eat.
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Disclaimer: The content on Toxic Free with KB is for entertainment purposes only and should not be considered medical or professional advice. Always consult a qualified expert before making health, fitness, or personal decisions.
What is Toxic Free with KB?
Welcome to Toxic Free with KB, The podcast where we dive deep into the world of what it means to live a toxic-free life.
Join your host, KB, a Toxic Free Lifestyle Advisor, and a die-hard advocate for clean living, as she guides you through the journey towards reclaiming your health and vitality.
From the products we use, the foods we eat, and the relationships we share, explore practical tips and strategies to create a life of balance.
It’s time to start living your best life, we’re all in this together.