Business Casual

A candid look at a major marketing initiative that failed and the expensive lessons learned.
  1. Facebook advertising with zero tracking
  2. Paying for backlink service
  3. Hiring too many writers and it not paying off

Creators and Guests

Host
Matt Giovanisci
Founder of SwimUniversity.com

What is Business Casual?

Matt Giovanisci shares his real-world experience growing an online education business to a million dollars in annual revenue.