#658 S2 Episode 527 - TARGET ENGAGED, TARGET LOCKED: Use Content to Engage with Your ICP

“ENGAGE” IS THE SOCIAL LOVE LANGUAGE

How do you engage with your ICP? How do you make a strong connection with them and start building relationships? In this age of social media-based selling, It is imperative that you engage in valuable content, and that is what Collin talks about today. Tune in now and find out from Collin how you can use the content as a surefire tactic to engage with your ICP, only here, in Sales Transformation.

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TRANSFORMING MOMENTS

COLLIN: SOCIAL DONE WRONG

“Most people are doing social selling wrong, they're viewing it as an outbound channel with their connecting with people and then pitching in the DMS, hoping to get a meeting. But ultimately, all that does is burn your prospect and ruin any chance of building rapport and trust, and it's no way to add value.”

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What is Sales Transformation?

Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.

Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.

With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.

So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!