Be Where Your Customers Are: The Power Of Being Specific #23

Where are your customers hanging out online? Facebook groups? Instagram? Twitter? If you know exactly who your ideal customers are and where to find them, you'll be able to ask them questions, find out what really matters to them, and make them fall in love with your brand. It's what worked for Vivian Kaye with Kinky Curly Yaki. It's what Nik Sharma does with his brands. And it's what Ben did at Privy. Here's how you can do it.

Show Notes

• Follow Ben on Twitter
• Join The Ecommerce Marketing Community
• Check out our book, The Ecommerce Marketing Handbook

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.