Natalie Campos Goodman

In this episode, we meet Natalie Campos Goodman, founder and CEO of IncentiFind, the leading database for green building incentives with more than 500,000 ways to save and over $70 billion in incentives transforming U.S. real estate. Natalie explains where building incentives live, how companies actually procure and deploy them, and how new capital from the IRA will flow through these programs. We also discuss why awareness is the biggest barrier to incentive adoption, how incentive data reveals broader economic trends, Houston’s growing PropTech ecosystem, and the challenges Natalie has faced as a female founder raising capital.

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What is Energy Tech Startups?

They say everything's bigger in Texas, including climate change. That's why Houston is leading the energy transition. Here in H-Town, the fourth largest city in the United States, entrepreneurs from across Texas and around the world are gathering to work with titans of industry to build the technology that will reduce emissions and power a low carbon future.

Welcome to Energy Tech Startups with Nada Ahmed and Jason Ethier. We sit down with those change makers and wildcatters who are solving the toughest energy challenges with trillions of dollars on the line. We dig into how Houston will bring technology to market on a massive scale. Join us as we talk with the leaders of the energy capital of the world as they show us how the energy transition gets done.