Show Notes
In this episode of The SaaS SEO Show, we’ve interviewed Andriy Terentyev, SEO Lead at Kiwi.com, and discussed travel tech SEO and more.
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Here’s what we’re covering:
- What is Kiwi.com? Who gets the most out of the service? Kiwi's typical customer lifecycle journey.
- The main elements of Kiwi’s SEO success.
- The role of UX in organic search performance.
- Branded vs. non-branded searches.
- Getting and maintaining visibility for competitive keywords.
- The role of content in Kiwi’s organic growth.
- Andriy’s thoughts on crawl budget optimization.
- Andriy’s thoughts on conducting content audits.
- Translation and localization on Kiwi.com’s website.
- Using paid search insights to inform organic search strategies.
- Andriy’s thoughts on the future of SEO.
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Useful Links:
- Andriy on LinkedIn: https://www.linkedin.com/in/terentyev/
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This episode is brought to you by Minuttia and is sponsored by Ahrefs.
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