CIM Marketing Podcast

In our upcoming episode, we sit down with Sky to discover how to successfully market a hit TV series. 

We’ll be joined by Lucy Johnstone, entertainment marketing director at Sky and NOW TV and Tim Yaw Struthers, head of original brands at Sky. They’ll discuss how Sky creates winning marketing campaigns for its shows, how to create shared experiences with your audience, and how innovation ties together traditional and modern marketing. 
 
Get ready for an inside look at how TV shows are marketed, from green light to global launch. 
 
Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

Creators and Guests

BW
Host
Ben Walker
Host, CIM Marketing Podcast
LJ
Guest
Lucy Johnstone
Entertainment Marketing Director, Sky & NOW
TS
Guest
Tim Yaw Struthers
Head of Original Brands, Sky

What is CIM Marketing Podcast?

The official podcast of The Chartered Institute of Marketing.

We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered.

Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today.

This podcast is your essential resource for staying ahead of the curve.