Working Towards Our Purpose

✨ FREE GUIDE: Soften Your Inner Critic in 7 Days: A Guide to Stop Getting In Your Own Way

📍 Timestamps:
00:00 – Kendall’s Background: Education, Early Career, and Transition to Startups
05:24 – Comparing Corporate vs. Startup Culture
10:23 – Marketing Roles Explained: Sales Support, Brand Building, and Digital Strategy
14:15 – Is Social Media Necessary for Every Business?
19:15 – Identifying Target Markets and Brand Identity for Small Businesses
21:20 – Copywriting: Art, Data, and Iteration in Messaging
24:44 – Refreshing Branding & The Role of AI and ChatGPT in Marketing
32:35 – Startup Skills vs. Corporate Specialization
33:18 – How Kendall Joined Box and the Early Days of the Startup
38:09 – Testing Models, Pricing, and Customer Segments at Box
41:55 – Balancing Data and Gut Feeling in Business Decisions
45:33 – How to Connect with Kendall and Box
46:16 – Episode Wrap-Up and Closing Remarks

 💡Key Takeaways
In this episode you'll learn:
How to work in a startup and wear many hats
How to create effective marketing strategies 
How to know your target audience 
How to reach your audience with authentic marketing 
How to use digital marketing 
How to lean into data to make decisions 
How to balance gut instincts with market research
How to build a company identity with brand foundations  

 🚀 Start Here If You’re New
1. Overcoming Imposter Syndrome: How to Trust Your Success as a High-Achiever | EP 45
2. Overcoming Others' Expectations: 3 Stages to Living an Authentic Life | EP 48
3. Should You Quit Your Job? How to Know When it’s Time for a Career Pivot | EP 39

 👥How To Connect
Workingtowardsourpurpose.com
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Feedback Form WTOP.com

What is Working Towards Our Purpose?

I’m interested in what happens when we stop pretending we have it all figured out. A lot of personal growth content focuses on certainty — clear paths, clear answers, and confident next steps. My experience has been messier than that.

Through this podcast I explore what it looks like to grow without forcing clarity or hustling in the wrong direction. That includes questions around purpose, achieving while struggling with mental health, prioritizing creative work, and trying not to be so hard on ourselves for not “being further along.”

I share thoughts here as I’m working through them myself — not as lessons, but as invitations to think alongside me.