Empire Hour

This episode flips the lens on the team behind the visuals. Sammy sits down with Daniel Pan, founder of Anomaly Creative, to talk about the creative process behind the Empire brand—from the iconic logo to the tone, colors, and storytelling that built the gym’s identity. They dive into what it’s like running a creative agency in your 20s, the mindset behind branding a business you believe in, and the lessons learned along the way.

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What is Empire Hour?

Empire Hour is the official podcast of Empire Training Academy in Raleigh, where training, mindset, and real talk come together. Hosted by the crew behind the gym, this show dives into everything from fitness and recovery to motivation and life outside the weight room. Whether you’re an athlete, a coach, or just trying to level up, you’ll get unfiltered conversations, stories from inside the gym, and practical takeaways to keep you moving forward.