Speaking Your Brand: Public Speaking Tips and Strategies

If you're using speaking for lead generation, you won’t want to miss this episode. I’m joined by Danielle Hayden, CEO of Kickstart Accounting, Inc., who came to me for a VIP Day to create a new signature talk. Like many entrepreneurs, Danielle had...

Show Notes

If you're using speaking for lead generation, you won’t want to miss this episode.

I’m joined by Danielle Hayden, CEO of Kickstart Accounting, Inc., who came to me for a VIP Day to create a new signature talk. Like many entrepreneurs, Danielle had been speaking often, but she knew she was overloading her audience with too much information and not enough transformation.

In this conversation, we pull back the curtain on the process we used to refine her message, develop her thought leadership, and craft a presentation that truly connects - with results to prove it.

You’ll learn:

  • Why Danielle knew it was time to evolve her talk (and how she resisted telling personal stories at first!)

  • The moment we discovered her unique thought leadership angle: “The Spending Gap”

  • Behind the scenes of what happens during a VIP Day

  • What happened when she delivered her new talk for the first time (spoiler: record number of new clients!)

  • Why storytelling, especially the vulnerable kind, is a powerful connector

  • How she uses other lead gen strategies like podcast guesting and hosting her own podcast

You’ll walk away with ideas on how to turn your own talk into a powerful magnet that attracts the right clients - and how to infuse it with insight, story, and strategy.

Want your own VIP Day to develop your signature talk? Learn more and join us in the Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

 

(This conversation originally aired as episode 362 on December 11, 2023.)

 

Links:

Show notes at https://www.speakingyourbrand.com/362/

Danielle’s website: https://kickstartaccountinginc.com/gift/ 

Danielle’s podcast “Entrepreneur Money Stories”: https://kickstartaccountinginc.com/entrepreneur-money-stories-podcast/ 

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Get your own VIP Day to create your signature talk by signing up for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

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What is Speaking Your Brand: Public Speaking Tips and Strategies?

It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.