{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "Building a timeless content machine\r",
      "startTime": 0,
      "endTime": 137
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    {
      "title": "Why ditch every ad and pivot to content?\r",
      "startTime": 137,
      "endTime": 367
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    {
      "title": "The power of algorithms and meeting your audience where they are\r",
      "startTime": 367,
      "endTime": 507
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    {
      "title": "Creating content you genuinely want to make\r",
      "startTime": 507,
      "endTime": 649
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    {
      "title": "The Marathon video and turning experiences into content\r",
      "startTime": 649,
      "endTime": 806
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    {
      "title": "Crafting a content flywheel that actually works\r",
      "startTime": 806,
      "endTime": 1006
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    {
      "title": "How a team translates one piece of content across mediums\r",
      "startTime": 1006,
      "endTime": 1209
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    {
      "title": "What is a \"pseudo event\" and why do you need one?\r",
      "startTime": 1209,
      "endTime": 1461
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    {
      "title": "From ghost town to content goldmine\r",
      "startTime": 1461,
      "endTime": 1727
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    {
      "title": "Expanding your \"set\" beyond the studio\r",
      "startTime": 1727,
      "endTime": 1970
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    {
      "title": "The value of \"certification\" in content creation\r",
      "startTime": 1970,
      "endTime": 2094
    },
    {
      "title": "Lessons from Ghost Town Living's organic growth\r",
      "startTime": 2094,
      "endTime": 2386
    },
    {
      "title": "How content creation impacts your life and thinking\r",
      "startTime": 2386,
      "endTime": 2556
    },
    {
      "title": "Embracing different mediums, no matter your personal preference\r",
      "startTime": 2556,
      "endTime": 2711
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    {
      "title": "Writing as a lagging indicator of deep work and research\r",
      "startTime": 2711,
      "endTime": 2873
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    {
      "title": "Why AI can't replace the human touch in deep work\r",
      "startTime": 2873,
      "endTime": 3098
    },
    {
      "title": "The process behind \"Conspiracy\": a narrative nonfiction deep dive\r",
      "startTime": 3098,
      "endTime": 3308
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    {
      "title": "Parenting for wisdom: cultivating curiosity and deep dives\r",
      "startTime": 3308,
      "endTime": 3671
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    {
      "title": "Navigating demand when starting out\r",
      "startTime": 3671,
      "endTime": 3906
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    {
      "title": "Balancing art and commerce for long-term impact\r",
      "startTime": 3906,
      "endTime": 4132
    },
    {
      "title": "The freedom of a profitable business\r",
      "startTime": 4132,
      "endTime": 4318
    },
    {
      "title": "The ongoing challenge of discipline",
      "startTime": 4318,
      "endTime": 0
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  ]
}