How Ecommerce Brands Can Drive Record Sales During An Economic Downturn [Masterclass 3]

CROSSNET is one of those brands you wouldn't exactly expect to be doing well right now. But they went from selling 75-100 games a day to selling 400–500 a day for the last 60 days straight. So what's the secret to their success? Chris Meade, Co-founder of CROSSNET, explains how they've adapted their marketing strategy and budget to meet the new changing reality to see a 500% increase in sales.

Show Notes

On top of they're navigating a global pandemic, Chris shares:

• The factors that have contributed to their insane growth.
• His playbook for starting a new ecommerce business.
• Why they’ve never spent more than $1k on an ad.
• Tips for capturing 1,000 new emails every day. 

Show Notes & Links:

• [3:43] How their strategy has shifted over time.
• [5:10] What they’ve been seeing in terms of ad costs.
• [5:50] How their messaging has changed because of COVID-19.
• [8:06] How they’ve been handling discounts right now.
• [10:54] How to think about selling on Amazon.
• [11:41] The tools new ecommerce stores should set up.
• [13:41] Creating your first offer.
• [16:00] How to get user generated content (UGC).
• [18:50] What their email flows look like.
• [26:36] How they handle outreach to influencers.
• [33:41] How they manage shipping & fulfillment.
• [46:40] How they drive repeat business.
• [41:43] What he’s seen work best in terms of capturing emails from site visitors.
• [47:26] The tasks you should delegate to virtual assistants.
• CROSSNET
• CROSSNET Q&A
• What Chris uses to find freelancers
• Chris’ recommendation for an affordable shipping platform
• What they use for a referral program
• Chris Meade on Twitter
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.