Summary
On this week’s episode of the Press Play Podcast, Zane Heinselman joins host Derek Gerber to discuss marketing the minor league experience. Zane is the Director of Sales and Partnerships for the St. Paul Saints, the AAA affiliate of the Minnesota Twins. Tune in to hear how Zane is making sure that the Saints are standing out from the crowd in a major league city!
Shownotes
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0:37) Introducing Zane Heinselman and the St. Paul Saints
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2:11) Finding partners that engage with the community
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4:10) Curating a memorable experience at a minor league ballpark
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7:34) Engaging fans through partnerships
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12:56) Using digital content to level the playing field
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15:16) Engaging with the community in wacky ways
Links
Quotes
“
Our corporate partners need to understand that we are a community asset, so they need to be engaged also with the community. So when we’re seeking corporate partners, we want to find partners who want to be with the community, want to engage with the community in the same way we do, and want to build multi-integrated partnerships that have value [across multiple channels].” (
3:14)
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When we can put the Saints flare on everything we do outside the ballpark and on our digital team, it really helps engage with partners, engage with fans, and help continue to build our brand.” (
10:06)
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I think that the biggest thing that digital content does is it almost levels the playing field a little bit.” (
13:11)