Driving Outcomes

On this week's podcast, Traci is joined by two individuals who are familiar with the value of B Corps,Vicente Escriva and Diane Kaldany.Diane shares that everything she does is driven by a big-picture philosophy of the world. Diane worked in Corporate, specifically in financial banking, and she did work for a Non-Governmental Organization (“NGO”) outside the US.Vicente, who has a Bachelor's Degree in Economics realized that he wanted to focus on Developmental Economics where he has had experience working with a bunch of NGOs and working with social enterprise and corporate responsibility groups. B Corp falls under for-profit organizations and it is strictly for companies. The process by which you become a B Corp is to become certified by the organization, B labs. The certification is very broad and it is performed by an organization that does a third-party review and gives a lot of credibility. Some well-known company names are Ben and Jerry, and Patagonia - which was one of the first big corporations to obtain certification.Whole Foods, who chose not to be B Certified, even though the CEO wanted to really instill that kind of mindset shared publicly that he regretted not being B certified when Amazon bought them because the company felt all that work was now at risk of being let go. B Corp certification essentially gives the companies an opportunity to reevaluate their values, essentially, at all levels, as it coincides with a lot of current events around social change. Additionally, B-certification helps to increase enterprise value as a whole because it captures non-financial metrics or outcomes that help complement or affect a company’s financials.

Show Notes

On this week's podcast, Traci is joined by two individuals who are familiar with the value of B Corps,Vicente Escriva and Diane Kaldany.

Diane shares that everything she does is driven by a big-picture philosophy of the world. Diane worked in Corporate, specifically in financial banking, and she did work for a Non-Governmental Organization (“NGO”) outside the US.

Vicente, who has a Bachelor's Degree in Economics realized that he wanted to focus on Developmental Economics where he has had experience working with a bunch of NGOs and working with social enterprise and corporate responsibility groups.

B Corp falls under for-profit organizations and it is strictly for companies. The process by which you become a B Corp is to become certified by the organization, B labs. The certification is very broad and it is performed by an organization that does a third-party review and gives a lot of credibility.

Some well-known company names are Ben and Jerry, and Patagonia - which was one of the first big corporations to obtain certification.

Whole Foods, who chose not to be B Certified, even though the CEO wanted to really instill that kind of mindset shared publicly that he regretted not being B certified when Amazon bought them because the company felt all that work was now at risk of being let go.

B Corp certification essentially gives the companies an opportunity to reevaluate their values, essentially, at all levels, as it coincides with a lot of current events around social change. Additionally, B-certification helps to increase enterprise value as a whole because it captures non-financial metrics or outcomes that help complement or affect a company’s financials.

What is Driving Outcomes?

Results matter! Driving Outcomes is your online source for the inspired solutions you need to address your most pressing leadership concerns and challenges. In each episode, we examine the very latest in today’s applied research and education, and how it impacts your business outcomes. Hear directly from the ground-breaking research scientists, data analysts and educational specialists who are changing the face of leadership every day. Driving Outcomes gives you what you need to drive your own business outcomes to new, exciting levels!