How Beardbrand Crushes It On YouTube (with Eric Bandholz)

As a bootstrapped business, Beardbrand has always had more time than money. So they’ve done a lot of testing over the years. Their most successful test? YouTube. And to this day, Founder & CEO, Eric Bandholz, firmly believes that there’s no better hack in business than having a successful YouTube channel. Some of their most popular YouTube videos have 7+ million views. But it took time and commitment to get there. Here’s how they made it happen.

Show Notes

Before starting Bearbrand, Eric used to be a financial advisor at a mega bank. As you can probably imagine, beards weren't exactly encouraged. But he eventually figured out how to build a community around what he calls "urban beardsmen." And it definitely paid off. He shares:

• What helped their YouTube channel take off.
• The difference between discounts and promotions.
• How they solved their attribution problem.
• The #1 metric to track your marketing success.

Shoes Notes & Links

• [6:11] What did the Beardbrand team look like at the beginning?
• [13:04] Knowing when to delegate.
• [15:20] Their process for hiring the right people.
• [19:25] How to hire a copywriter.
• [22:30] Their Twitter presence.
• [30:30] Their YouTube strategy at the beginning.
• [33:53] Their biggest marketing mistakes.
• [37:27] What does the Beardbrand ad strategy look like?
• [40:11] How they think about discounting.
• Beardbrand
• Beardbrand’s YouTube Channel
• Eric Bandholz on Twitter
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home

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Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.