Janina Urbach | How I Tested a Dog Shower

In this conversation, Janina Urbach from the Hansgrohe Group shares the story of how they developed a dog shower as a new product. 

The idea came from a customer interview and they validated the need through desk research and conversations with dog owners and groomers. 

They used pretotyping and 3D printing to test and iterate the product. 

They also used data to make decisions, including A/B testing and pre-sales. They learned from missteps, such as over-engineering the MVP, and applied their learnings to new projects. 

Janina recommends using customer profiles and value proposition canvases to manage experiments.

What is How I Tested That?

Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going.

This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results.

Join us as we explore the ups and downs of experimentation… together.