The Brian Buffini Show

A successful brand is far more than just a logo, it’s how your customers truly feel about your business. In this episode, brand expert Kevin Keenan explains how strong branding can help you to achieve phenomenal growth, create a tribe of loyal customers and become the ultimate referral tool in the marketplace.   YOU WILL LEARN:·     Why branding goes wrong.·     How the right branding adds huge value to your business.·     How to begin creating your own brand. MENTIONED IN THIS EPISODE: Brand lexicon sample template Leadership Conference deadreckoning.ie “On the Road,” by Jack Kerouac NOTEWORTHY QUOTES FROM THIS EPISODE: “A brand is not a logo.” – Kevin Keenan   “Marketing is like asking for a date. Your brand is the reason they say yes.” – Kevin Keenan   “The brand creates a more meaningful, longer relationship with the customer.” – Kevin Keenan   “If you have your brand whittled down to something simple, it's easy for someone else to pass it on – it's a tool for referral.” – Kevin Keenan  “Start with the audience: What do they want? What is the benefit to that audience?” – Kevin Keenan   Hosted on Acast. See acast.com/privacy for more information.

Show Notes

A successful brand is far more than just a logo, it’s how your customers truly feel about your business. In this episode, brand expert Kevin Keenan explains how strong branding can help you to achieve phenomenal growth, create a tribe of loyal customers and become the ultimate referral tool in the marketplace.  

 

YOU WILL LEARN:

·     Why branding goes wrong.

·     How the right branding adds huge value to your business.

·     How to begin creating your own brand.

 

MENTIONED IN THIS EPISODE:

 

Brand lexicon sample template

 

Leadership Conference

 

deadreckoning.ie

 

“On the Road,” by Jack Kerouac

 

NOTEWORTHY QUOTES FROM THIS EPISODE:

 

“A brand is not a logo.” – Kevin Keenan  

 

“Marketing is like asking for a date. Your brand is the reason they say yes.” – Kevin Keenan  

 

“The brand creates a more meaningful, longer relationship with the customer.” – Kevin Keenan  

 

“If you have your brand whittled down to something simple, it's easy for someone else to pass it on – it's a tool for referral.” – Kevin Keenan 

 

“Start with the audience: What do they want? What is the benefit to that audience?” – Kevin Keenan  

Hosted on Acast. See acast.com/privacy for more information.

What is The Brian Buffini Show?

Renowned entrepreneur, bestselling author, dynamic speaker, and father of six, Brian Buffini brings sharp insights, practical wisdom, and his signature Irish wit to every conversation. On The Brian Buffini Show, big questions meet real-world solutions. Each episode blends perspective with action, offering principles and tools that help you gain clarity, build confidence, and take meaningful steps toward living your best life.