Kasra Dash:
How do you remove negative information from Google—or from Bing as well? A lot of people have a Twitter, Instagram, Facebook, but they use the same profile picture on every platform. If you want to rank multiple images, you should change your profile photo across platforms.

James Dooley:
Yeah, there are several ways to suppress negative information. A common issue is an image—like a mugshot—that ranks for someone’s name. Most people use the same profile picture everywhere, so Google only ranks that image once. Use different profile pictures across platforms, and get a professional photographer to take a large batch of headshots.

Upload these images to places like Photobucket, 500px, Instagram, Twitter, LinkedIn, Pinterest, Flickr, and other image-sharing platforms. That's one way to push negative images down.

Kasra Dash:
How about websites and web pages?

James Dooley:
Most people don’t have their own personal website. You should. Create pages about yourself—blog posts about achievements, awards, past work—and make sure they mention your name consistently so they rank for your name.

Kasra Dash:
Another thing: add a gallery to your website and upload images so Google can form an image carousel. Also create a YouTube channel. When you publish regularly, you can take over valuable search real estate with a video carousel.

Make sure you have all major social profiles: Threads, Facebook, Twitter/X, Instagram, YouTube, Pinterest, LinkedIn—those alone can dominate the top 7 results. Reddit ranks well too, and platforms like BlueSky, Tumblr, RebelMouse, Blogger can also host more content about your name.

James Dooley:
When it comes to removing content, if you work with a professional online reputation management company like FatRank, they can contact authors directly and request takedowns. Sometimes legal pressure is needed if misinformation is present. DMCA takedowns are also possible.

Even when content is removed, you should still build out all the other online reputation assets we discussed. Proactive ORM matters—not just reactive.

Kasra Dash:
ORM agencies like FatRank also have preset outreach templates for journalists. You could do this on your own, but it takes time. Agencies already know the step-by-step process because they’ve handled hundreds of cases.

James Dooley:
If you need online reputation management services, go to FatRank.com. We work with companies and personal brands globally—Australia, Dubai, the US, the UK. We were recently awarded Best Online Reputation Management Company in the UK. Visit the contact page, submit your info, and we’ll send you a quote.