Meet the analytics stack

Alexander from Elbwalker and I are talking about why tracking implementation is so hard and creates so much frustration on the way, why pure auto-tracking is not the solution, and why context is pure analytics magic.

Show Notes

Alexander from Elbwalker and I are talking about why tracking implementation is so hard and creates so much frustration on the way, why pure auto-tracking is not the solution, and why context is pure analytics magic.

New tracking setups have a lot of really cool high-energy moments just because it's something new. And often we do a new tracking setup replacing an existing tracking setup that was not so good. And so everyone is super motivated in this to create something new and then comes the implementation.
And implementation usually sucks up any joy and fun of a tracking setup project

Because it's hard to get some resources in the first place and then it takes longer than everyone thought. The developers don't really like to do it. because for them it’s something they don’t do every day. And then things are not implemented in the way that you want to have them implemented. So for me, tracking implementation is still one of the hardest things to do. And Alexander from Elbwalker was so frustrated by this that he started a company to make it better.

What is Meet the analytics stack?

We are talking to founders and thought leaders in the analytics space in this podcast. We learn about the motivations behind the products they offer. We discuss new topics that shape the analytics space.

These are exciting times where the data space is exploding, and so are ways to collect and analyze data.

Some years ago, it was pretty easy for most companies to decide on an analytics tool.
Either you go for an all-purpose solution like Google Analytics.
Or you need something special for your mobile app or product team, so Amplitude.
Or you just want the raw data without much effort: Segment.

Today it has become a science of its own to find the proper tracking & analytics setup. What made it so complicated?

- GDPR & Browser protection added more measures what you can track and where to store the data
- Google will sunset the old Google Analytics version, so you can only use GA4 in the future
- Plenty of more competition in each analytics category (which is a good thing)
- New categories like privacy-aware and simple analytics solutions

Deciding for a tracking and analytics stack should take a bit. It’s an essential part of your setup, so it should meet your current requirements to some degree (no one can look into the future).