This episode is a window into the consumer side of domestic retrofit that’s full of lessons for everyone involved in the retrofit sector.
We speak with retrofit influencer Judith Leary Joyce about the experience of undergoing a deep retrofit and learning how to communicate about the subject with normal people. She talks us through her journey from building an extension during the pandemic to getting deep into retrofit and eventually becoming an unlikely retrofit influencer.
Whether you work in a domestic, commercial, or industrial setting the nature and needs of normal people will remain the same, so this is an episode full of lessons and insights for anyone for anyone involved in domestic retrofit about:
- how to speak with normal people
- how to learn how to do better (TLDR: listen to yourself, or get someone to listen to you to check whether you're baffling your customers)
- how to think about their needs and understand their perspectives
- how to inspire them and inform them better prior to a project
She’s also got some fascinating insights about when people are likely to be able or willing to listen to someone talking about building performance and taking on new ideas
Notes from the show
**SOME SELF-PROMOTING CALLS TO ACTION**
We don't actually earn anything from this, and it's quite a lot of work, so we have to promote the day jobs.
- Follow us on the Zero Ambitions LinkedIn page (we still don't have a proper website)
- Jeff and Dan about Zero Ambitions Partners (the consultancy) for help with positioning and communications strategy, customer/user research and engagement strategy, carbon calculations and EPDs – we're up to all sorts
- Subscribe and advertise with Passive House Plus (UK edition here too)
- Check Lloyd Alter's Substack: Carbon Upfront
- Join ACAN
- Join the AECB
- Join the IGBC
- Check out Her Own Space, the renovation and retrofit platform for women
**END OF SELF-PROMOTING CALLS TO ACTION**
What is Zero Ambitions Podcast?
Zero Ambitions is a consultancy and weekly podcast about sustainability and the built environment.
We find interesting and experienced guests who know what they're talking about, usually to discuss how we navigate the complexity of decarbonisation and sustainability in the built environment and its many related sectors.
The success of the podcast has seen it grow into a consultancy, Zero Ambitions Partners. The consultancy works with blue chip clients, public sector institutions, and niche-market innovators that operate in the built environment, advising about the development and delivery of sustainability strategy and how it should be communicated.
Hosted by Jeff Colley (Passive House Plus), Dan Hyde (Everything is User Experience) and Alex Blondin (Everything is User Experience).