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In today’s episode, my guest is Tyler Murray, the Co-Founder and CTO from GhostRetail. They have built the world’s first 1:1 live video shopping platform that provides a complete in-store experience online.It enables Shopify retailers to tap into a new revenue stream from a personalized, guided, and seamless web-based shopping experience. It takes the live shopping consumers love to the next level, extending it from discovery through checkout with integrations that create a seamless experience.WHAT YOU WILL LEARN TODAYHow to humanize your brand with real sales associates and influencers through 1:1 live video shopping.How GhostRetail is providing a new sales channel that eliminates the barriers to making an online purchase.Leverage your existing retail space to service more customers, expanding your location's reach and increasing revenue per square foot.Empower your staff or remote employees to sell from the comfort of their own homes or capture sales during off-hours.LINKS AND RESOURCES MENTIONEDGhostRetailBook a demo with GhostRetailCONNECT WITH GHOST RETAILEmail: info@ghostretail.comInstagram: instagram.com/ghostretailTwitter: twitter.com/GhostRetailLinkedIn: linkedin.com/company/ghostretailEPISODE SPONSORThis episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Hosted on Acast. See acast.com/privacy for more information.
In today’s episode, my guest is Tyler Murray, the Co-Founder and CTO from GhostRetail. They have built the world’s first 1:1 live video shopping platform that provides a complete in-store experience online.
It enables Shopify retailers to tap into a new revenue stream from a personalized, guided, and seamless web-based shopping experience. It takes the live shopping consumers love to the next level, extending it from discovery through checkout with integrations that create a seamless experience.
WHAT YOU WILL LEARN TODAY
How to humanize your brand with real sales associates and influencers through 1:1 live video shopping.
How GhostRetail is providing a new sales channel that eliminates the barriers to making an online purchase.
Leverage your existing retail space to service more customers, expanding your location's reach and increasing revenue per square foot.
Empower your staff or remote employees to sell from the comfort of their own homes or capture sales during off-hours.
LINKS AND RESOURCES MENTIONED
CONNECT WITH GHOST RETAIL
Email: info@ghostretail.com
Instagram: instagram.com/ghostretail
Twitter: twitter.com/GhostRetail
LinkedIn: linkedin.com/company/ghostretail
EPISODE SPONSOR
This episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google.
Hosted on Acast. See acast.com/privacy for more information.
Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.
I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.
Here's what makes this podcast different: I've been on both sides of the table.
6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else.
Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I chat with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.
Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty.
You'll learn how to leverage emerging tech without losing what makes your brand unique. You'll also hear real founder stories, including lessons from my own journey building and exiting a DTC brand, plus insights from 430+ industry leaders who've been exactly where you are.
This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage.
Ready to grow smarter, not just faster? Join thousands of founders and marketers in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."
Steve Hutt
DTC Founder | Podcast Host
Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com