Blur & Blend Marketing...Trish Talks!

Sue Phillips' legacy career in fragrance development, marketing and branding is a winner in the Covid 19 Post Pandemic. See how her abilty to understand the Power of Perfume has saved the sanity and the sense of smell of many who lost the #1 sense of humans this past year.

Show Notes

In a lively and sophisticated style, Sue Phillips describes the Sweet Smell of Success to listeners interested in the world of fragrance and the world of marketing and connection through our research proven, most powerful, of the 5 Senses, the sense of smell. The  journey includes the history of fragrance through the ages, the brands, including the Tiffany brand of perfume for which she was onboard for developing, and the new reasons why her book, The Power of Perfume" is getting attention across the maximum of channels: TV, digital and print!. Covid 19 has impacted the taste and smell of hundreds of thousands of people. Sue Phillips has a process that is bringing positive results to those who visit her for a detailed and personalized consultation in her Scentorium in New York City. FInd Sue on LinkedIn where she posts regularly, see her at her Sentarium, and check out her website, Sue Phillips, The Fragrance Authority; https://newyorkfragranceshop.com/ her book The Power of Perfume  is available on Amazon.

What is Blur & Blend Marketing...Trish Talks!?

When I teach marketing, I honor the theory of yesterday, but I amplify practice of today. My podcast touches on how my talented industry guests navigate brand journeys using "blurring and blending" brand and marketing strategies that create innovation.