Supercool

Americans think they recycle. Mostly, we don’t. More than half of all recyclable materials never reach a recycling bin. They go straight into the garbage, where the waste industry has historically had little economic incentive — and limited technology — to recover them.

Matanya Horowitz founded AMP to build AI-powered robots that sort cans, bottles, and other valuable materials in recycling facilities, eventually deploying hundreds of robots across the country.

Now AMP is building AI-powered mixed waste facilities — the modern version of what the industry calls dirty MRFs — that sort valuable materials directly out of the garbage stream. Trash moves down a conveyor belt, drops into what Matanya calls a “garbage waterfall,” and air jets fire in milliseconds to knock milk jugs, aluminum cans, and other materials onto separate conveyors.

In this episode, Matanya explains why traditional recycling economics are broken, why the waste industry gave up on dirty MRFs decades ago, and how AMP’s full-scale facility in southeastern Virginia points to a different future: a recycling system that doesn’t require a recycling bin.


Show Notes

Guest: Matanya Horowitz, Founder & CTO

Company: AMP 


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What is Supercool?

Supercool spotlights climate innovations that have moved beyond the lab and into the market.

Hosted by climate-tech founder and author Josh Dorfman, Supercool features CEOs, founders, and operators building businesses that are decarbonizing energy, transportation, food, materials, and buildings. Each episode explores the strategies, execution, and business models behind companies that cut carbon, grow profits, and redefine modern life.