One Coin, One Cone

McDonald's has a summer promotion built around a beautifully simple idea: one coin, one cone.

It's cheap. It's memorable. And it contains the seeds of something much bigger.

The problem? They stopped one step too soon.

In Episode 42 of The Voice In My HED, Neil looks at the missed opportunity hiding inside a billion-dollar-company's promotion - and the simple idea that some random guy on an island thought of, that McDonald's apparently didn't.

What is The Voice In My HED?

Advertising, copywriting, branding and marketing - it's all fair game with the Creative Services Director from KNOPP Studios, Neil Hedley. Every week, Neil takes forty years of experience as an award-winning writer, producer and voice artist and offers takes and tips that ensure you'll learn something new that will help you move your business forward, or at least get you thinking about things in a new way.