What if the real reason you’re losing deals isn’t your pricing, your skill set, or your competition—but the fact that you're talking too much and listening too little? This episode breaks down the hidden emotional drivers behind every premium sale and why clients actually want to prove to themselves that you're the right choice.
In this episode, you'll discover:
• The counterintuitive sales shift that instantly builds client trust.
• How silence and curiosity reveal the deep emotional pain points clients never verbalize.
• The simple 30% rule that transforms your conversations and increases your yes-rate fast.
Hit play now to learn the exact listening-first sales approach that helps contractors close more high-ticket projects with less effort and more confidence.
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Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry.