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How Figma's Brand Studio team enables anyone in the company to create brand assets in Figma, while still maintaining quality and consistency.
In this episode Remilla (Senior Brand Designer) and Damien (Creative Director) give us the behind-the-scenes details on collaborating with the product team on new feature launches, designing sub-brands, and what it's like having fellow designers as a target audience (we're a critical bunch after all...)
LINKS
Remilla's Figma Community profile
TIMESTAMPS
0:00 - Introduction to Figma
1:25 - Brand Studio team structure
3:45 - Collaboration with product design on feature launches
6:00 - Where a new project starts
10:20 - The design process for marketing Figma's new commenting feature
13:50 - Brand enablement and review
16:30 - The Figma brand pillars
18:45 - Figma's approach to sub-brand design
22:45 - Role responsibilities for Damien and Remilla
27:00 - Project management
29:50 - Making time to work on the brand itself
31:40 - Web design & development at Figma
34:05 - Metrics of success and iterating
40:00 - Marketing design system and style guides
44:15 - Using Figma at Figma!
46:10 - What Remilla and Damien are most proud of
48:35 - Wrap up
Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.