The Craft with May Globus

On a long list of women to admire, the classy, ambitious, and courageous Tiffany Soper is near the top of it. The well-respected veteran publicist began her career working for other PR professionals before landing at Hawksworth Communications, then becoming a partner at Avenue PR. She now has her own agency Nine Point Agency, with a client roster focused on lifestyle, cannabis, and wellbeing.

She was born and raised on the north shore, the second eldest daughter of four children whose parents had been world-class competitive ice dance figure skaters. Her home environment growing up was very loving but unpredictable at times, as one of her parents battled alcoholism. Tiffany left home at 18-years-old to expand her worldview and spent time in Australia and Japan, before coming back to go to @capilanou and then @royalroadsu in Victoria. She eventually found herself in PR after observing the publicist at a restaurant she worked at, and began steadily building a career and name for herself. More recently, she became a mother to a beautiful daughter, deciding a few years ago to have a baby on her own.

In this conversation, we dive deep into her parent’s love story and the ups and downs of her childhood; her chapter in abroad after high school and what she learned most about herself in that time; the qualities she and her team look for when vetting potential PR clients; her profound healing journey with the help of ayahuasca and spirituality over the last few years; the decision to become a single mother by choice and what it’s brought to her life; what she wants her daughter to know most; and more.

Show Notes

On a long list of women to admire, the classy, ambitious, and courageous Tiffany Soper is near the top of it. The well-respected veteran publicist began her career working for other PR professionals before landing at Hawksworth Communications, then becoming a partner at Avenue PR. She now has her own agency Nine Point Agency, with a client roster focused on lifestyle, cannabis, and wellbeing. 

She was born and raised on the north shore, the second eldest daughter of four children whose parents had been world-class competitive ice dance figure skaters. Her home environment growing up was very loving but unpredictable at times, as one of her parents battled alcoholism. Tiffany left home at 18-years-old to expand her worldview and spent time in Australia and Japan, before coming back to go to @capilanou and then @royalroadsu in Victoria. She eventually found herself in PR after observing the publicist at a restaurant she worked at, and began steadily building a career and name for herself. More recently, she became a mother to a beautiful daughter, deciding a few years ago to have a baby on her own.

In this conversation, we dive deep into her parent’s love story and the ups and downs of her childhood; her chapter in abroad after high school and what she learned most about herself in that time; the qualities she and her team look for when vetting potential PR clients; her profound healing journey with the help of ayahuasca and spirituality over the last few years; the decision to become a single mother by choice and what it’s brought to her life; what she wants her daughter to know most; and more. 

What is The Craft with May Globus?

The Craft is an audio-visual collection of intimate conversations with creatives, entrepreneurs, and pioneers across disciplines. Each episode weaves through their personal backstory, creative process, and way of living—an exploration of the humanity that connects us all.

Alongside the conversations, the show’s visual storytelling—through editorial-style photography—offers another way in. Like a modern-day magazine editorial, each image is a quiet window into the spirit of the guest and the world they’re shaping.