1 00:00:00,993 --> 00:00:04,568 Hey everybody, welcome to Poduty and the News for Saturday, March 2 00:00:04,680 --> 00:00:08,528 21st, 2026. I've got a great guest joining me. We're going to discuss 3 00:00:08,528 --> 00:00:12,038 6 live stories about live podcasting recorded 4 00:00:12,054 --> 00:00:15,741 live here at the theater. I've got Carl Richards joining me, Podcast 5 00:00:15,741 --> 00:00:19,588 Solutions Made Simple, Communication Connection Community. It's the 6 00:00:19,588 --> 00:00:23,083 Podcaster's Podcast host Carl. Do you know what time it is? 7 00:00:24,221 --> 00:00:27,860 Is it time for Poduty and the News? What 8 00:00:27,860 --> 00:00:28,774 time is it? 9 00:00:32,076 --> 00:00:35,442 What time is it? 10 00:00:37,558 --> 00:00:40,123 It's 11 00:00:40,123 --> 00:00:43,153 time for Poduty and the 12 00:00:43,553 --> 00:00:45,044 News! 13 00:00:45,734 --> 00:00:49,244 Poduty and the 14 00:00:49,244 --> 00:00:52,578 News! The only live news podcast 15 00:00:52,610 --> 00:00:55,881 about podcasting from the States! 16 00:00:56,939 --> 00:01:00,032 Poduty and the News! Poduty 17 00:01:00,145 --> 00:01:02,918 and the News! 18 00:01:03,800 --> 00:01:07,584 The only live news podcast 19 00:01:07,584 --> 00:01:09,781 about podcasting from the 20 00:01:09,861 --> 00:01:14,302 stage. 21 00:01:15,537 --> 00:01:19,097 Carl, welcome to the show. Hey, Jeff, it's great to be here. 22 00:01:19,803 --> 00:01:23,635 I feel like I should be actually sitting in that chair. Well, 23 00:01:23,651 --> 00:01:26,521 someday we'll get you down here. Love to have you here anytime you want the 24 00:01:26,521 --> 00:01:30,354 stage. The stage is yours. Uh, it'd be— it's a lot of fun doing the 25 00:01:30,354 --> 00:01:34,043 show live. But, you know, Saturday mornings we like to slow 26 00:01:34,059 --> 00:01:37,428 down a little bit, you know, get together. We're always busy during the week, 27 00:01:37,973 --> 00:01:41,807 jobs and conferences and connecting and consulting. All 28 00:01:41,823 --> 00:01:44,968 these things kind of compound during the week. But on the weekend, we can just 29 00:01:44,968 --> 00:01:48,545 sit down, slow down, relax, and, and talk about the podcast news. 30 00:01:49,540 --> 00:01:53,165 Yeah, I love it. I love it. Great. I'm very, very pleased to be here. 31 00:01:54,096 --> 00:01:57,048 Well, great to have you here. I've been looking over your website, Podcast Solutions Made 32 00:01:57,080 --> 00:02:00,831 Simple. A lot of services there for podcasters. Tell us a little 33 00:02:00,831 --> 00:02:04,678 bit about what you do. Yeah, essentially what we do is we 34 00:02:04,678 --> 00:02:08,446 work a lot with coaches, consultants, and other subject 35 00:02:08,446 --> 00:02:12,116 matter experts who feel they don't have the time or the technical skills 36 00:02:12,149 --> 00:02:15,964 to be in the podcasting space, whether it's as a guest or whether it's as 37 00:02:15,996 --> 00:02:19,362 a host. We actually just added guesting to our slate of 38 00:02:19,362 --> 00:02:23,049 services this last 6 or 8 months. We help them, you know, 39 00:02:23,354 --> 00:02:27,041 really give them hope. We take care of all the backend work for them, whether 40 00:02:27,041 --> 00:02:29,958 it's getting them booked or whether it's getting their podcast launched and maintained. Maintain it. 41 00:02:30,007 --> 00:02:33,762 So as a busy business owner, you get to focus on your business while 42 00:02:33,794 --> 00:02:37,549 we're helping you be seen as the expert, elevate your credibility, and get 43 00:02:37,549 --> 00:02:41,144 that visibility, which is what you want. And also do it strategically. 44 00:02:41,401 --> 00:02:44,995 I think in the podcasting space, we're recognizing that strategy 45 00:02:46,055 --> 00:02:49,826 always goes ahead of just recording content and getting it out there. So that's what 46 00:02:49,826 --> 00:02:53,549 we're up to. PodcastingSolutionsMadeSimple.com. 47 00:02:53,613 --> 00:02:56,983 We'll have the links in the show notes and the 3 C's of 48 00:02:56,983 --> 00:03:00,658 podcasting, communication, connections, community. You're also the 49 00:03:00,658 --> 00:03:04,478 host of The Podcaster's Podcast. Tell us a little bit 50 00:03:04,607 --> 00:03:07,849 about that show. I'm sure you're employing some of those practices that you're talking about. 51 00:03:08,443 --> 00:03:12,102 Absolutely, all the time. Yeah, it's funny because my journey into 52 00:03:12,150 --> 00:03:15,761 podcasting started when I had a part-time business as a speaker 53 00:03:15,761 --> 00:03:18,731 trainer. And when I shifted into full-time in business, 54 00:03:19,373 --> 00:03:23,128 building the agency Podcast Solutions Made Simple, I needed to tweak the 55 00:03:23,128 --> 00:03:26,964 podcast because even though it was still about communications 56 00:03:26,996 --> 00:03:30,052 and still about speaking, this element of adding 57 00:03:30,166 --> 00:03:33,896 podcasting to it meant that, okay, well, we need to make a 58 00:03:33,896 --> 00:03:37,252 few changes here. So, we 59 00:03:37,962 --> 00:03:41,561 put our thinking toques on. Like a good Canadian, we always have our toques handy. 60 00:03:41,658 --> 00:03:45,258 So, we put our thinking toques on and then came up with communication, 61 00:03:45,387 --> 00:03:49,225 connection, community. Still, obviously, when we're podcasting, 62 00:03:49,402 --> 00:03:53,169 it's about communication. It's about the connections that 63 00:03:53,282 --> 00:03:56,871 you're making, whether it's with your audience or whether it's with your guests. 64 00:03:57,098 --> 00:04:00,777 And it's as we find in 2026 at 65 00:04:00,777 --> 00:04:03,743 this, you know, as we're doing this show today, 66 00:04:04,448 --> 00:04:08,215 that community is becoming a very important aspect of that. So, and we 67 00:04:08,215 --> 00:04:12,063 call it the Podcaster's Podcast because most people are business 68 00:04:12,063 --> 00:04:15,894 owners and podcasting is something that they do, but they see themselves 69 00:04:16,391 --> 00:04:19,613 in the podcasting chair, either, you know, whether it's as a host or whether it's 70 00:04:19,613 --> 00:04:22,819 as a guest. So a lot of the principles we talk about, everything from show 71 00:04:22,819 --> 00:04:25,435 structure to Communication skills, 72 00:04:25,708 --> 00:04:29,449 storytelling, success as a guest, 73 00:04:30,364 --> 00:04:34,122 some tales from the, from the, from the, the 74 00:04:34,122 --> 00:04:37,959 world of podcasting that maybe there's been some interesting experiences along 75 00:04:37,991 --> 00:04:41,636 the way. So we cover a whole gamut of it. Oh, that's 76 00:04:41,668 --> 00:04:44,077 awesome. And I love it when it's easy to get to too. You can go 77 00:04:44,093 --> 00:04:47,577 to the website podcast-solutions-made-simple.com. You can click the 78 00:04:47,625 --> 00:04:51,269 podcast tab up at the top. And go right to the podcast and hear all 79 00:04:51,333 --> 00:04:55,087 those stories that Carl's talking about. Yeah, yeah, there's a lot of great 80 00:04:55,087 --> 00:04:58,552 stuff there. Awesome. Those links will be in the show notes, and 81 00:04:59,082 --> 00:05:01,986 each guest who's been on the show, we have a crew page. This is Padute 82 00:05:01,986 --> 00:05:05,820 and the News, and there's going to be— there's Padute in the crew. The crew 83 00:05:05,820 --> 00:05:08,804 are the hosts, the guest hosts that have been on the show. There'll be a 84 00:05:08,804 --> 00:05:12,254 whole page dedicated with all Carl's links, so go to that page, 85 00:05:12,559 --> 00:05:16,280 check it out, connect them on the social platforms, connect check out the website. If 86 00:05:16,280 --> 00:05:19,247 he has a newsletter, make sure you sign up and get on that list as 87 00:05:19,295 --> 00:05:22,614 well. Are you ready for the 88 00:05:22,614 --> 00:05:26,206 stories? I'm ready. Let's do it. Well, we're going to 89 00:05:26,206 --> 00:05:29,910 Europe first. We're going to go to Radio Days Europe. Podcasting is 90 00:05:29,910 --> 00:05:33,437 stepping off of the sidelines and into the spotlight with a dedicated 91 00:05:33,502 --> 00:05:36,933 podcast room built right into the event. Attendees can 92 00:05:37,029 --> 00:05:40,797 reserve time, bring their own gear, and record episodes live from 93 00:05:40,878 --> 00:05:44,564 the conference floor in Riga. It's a simple setup, but 94 00:05:44,628 --> 00:05:48,105 it highlights a bigger shift. Events are no longer just 95 00:05:48,169 --> 00:05:51,870 places to learn and network. They're becoming content engines. 96 00:05:52,318 --> 00:05:55,731 When you put creators in the same room with industry leaders, the real 97 00:05:55,779 --> 00:05:59,144 value is not just the conversations that happen. It is the 98 00:05:59,144 --> 00:06:02,716 content that gets created in real time and shared with the 99 00:06:02,828 --> 00:06:06,401 world. And this is a bigger move that we're seeing in conferences 100 00:06:06,978 --> 00:06:10,727 where they're really starting to embrace content creators, podcasters, 101 00:06:10,823 --> 00:06:14,368 and they're inviting them into their network into their conference to 102 00:06:14,850 --> 00:06:18,510 record, to perform, to be parts of the, of these 103 00:06:18,543 --> 00:06:21,722 sessions. And what you end up having is these 104 00:06:21,834 --> 00:06:25,527 podcasters are going to talk about it before the conference, they're going to talk 105 00:06:25,527 --> 00:06:29,349 about it at the conference, and once they leave the conference, they're leaving 106 00:06:29,381 --> 00:06:33,202 with a month's worth of material all about that conference. So these 107 00:06:33,234 --> 00:06:37,056 conferences, they're pretty smart. They're strategic in the way that they're thinking 108 00:06:37,088 --> 00:06:40,536 about the future. And they're creating these rooms, they're creating 109 00:06:40,600 --> 00:06:44,383 spaces for content creators to really come in and 110 00:06:44,383 --> 00:06:48,166 create something that'll last throughout the year and maybe help build 111 00:06:48,215 --> 00:06:51,966 momentum to the next year. Yeah, I think what we're seeing, Jeff, too, 112 00:06:52,062 --> 00:06:55,444 is there's this rise in popularity in podcasting. If it wasn't 113 00:06:55,444 --> 00:06:59,211 popular before, it certainly is becoming popular now, especially with 114 00:06:59,211 --> 00:07:02,914 the, you know, continuous erosion of conventional media, you know, 115 00:07:02,962 --> 00:07:06,633 mainly radio and television. So whereas before we would use those 116 00:07:06,729 --> 00:07:10,176 components and print as well, but a lot of people would look at radio video 117 00:07:10,176 --> 00:07:12,549 and television as the be-all end-all for 118 00:07:13,382 --> 00:07:16,316 promotion and getting the word out. And this 119 00:07:17,070 --> 00:07:20,901 is a really interesting component that I really like because it's 120 00:07:20,949 --> 00:07:24,044 a layer that's always been there, just not in the 121 00:07:24,140 --> 00:07:27,490 podcasting sense. Depending on different events that you'd go to, 122 00:07:28,164 --> 00:07:31,947 in some cases there was a main stage happening while you were at other 123 00:07:32,236 --> 00:07:35,506 vendor tables or something else going on. But this is 124 00:07:35,603 --> 00:07:38,729 this new layer. And the other thing too, Jeff, is it's 125 00:07:38,729 --> 00:07:41,585 attracting the types of 126 00:07:42,098 --> 00:07:45,919 individuals, the demographic that's already digesting 127 00:07:46,032 --> 00:07:49,869 podcasting like it's just part of their regular diet. And 128 00:07:49,949 --> 00:07:53,593 that's the Gen Zs, Gen Xers like you and I, 129 00:07:54,075 --> 00:07:57,414 I'm assuming you're a Gen Xer. They're, you know, they're, 130 00:07:58,378 --> 00:08:01,894 we're, yeah, we're into podcasting, but not like the Gen Zs, 131 00:08:02,488 --> 00:08:06,212 not like the Alphas. So if we can get them in the door, 132 00:08:07,128 --> 00:08:10,902 it's easier to have them come to the event. If we have that little 133 00:08:10,918 --> 00:08:14,436 carrot, that hook that we can dangle, it's just going to make it even 134 00:08:14,436 --> 00:08:18,162 stronger. It's a great strategy. I've had guests on the show and they talked about 135 00:08:18,371 --> 00:08:22,001 15 years ago that they would use this technique to get free 136 00:08:22,001 --> 00:08:24,908 passes, you know, try to get a press pass because they had a podcast. But 137 00:08:25,534 --> 00:08:29,180 finally the conferences are waking up to like what's really happening and all 138 00:08:29,228 --> 00:08:33,018 that content that's being created with no cost other than giving 139 00:08:33,082 --> 00:08:36,674 out a press pass, they're going to get coverage and 140 00:08:36,754 --> 00:08:40,218 communication, people talking about that before, during, and after the show. 141 00:08:40,699 --> 00:08:44,419 It's such a great move. And one of the things that we really stress 142 00:08:44,612 --> 00:08:47,658 on this, if you're going to do a live show and you want to think 143 00:08:47,658 --> 00:08:51,074 like, okay, where can I start? Where can I perform my show? I 144 00:08:51,122 --> 00:08:54,890 guarantee you there's probably a conference or event about the topic that 145 00:08:54,890 --> 00:08:58,546 you cover on your podcast. That's where you want to start. Go where 146 00:08:58,578 --> 00:09:02,172 your audience already is. And see if you can work in, you know, do a 147 00:09:02,172 --> 00:09:05,847 little performance. Can you do a recording? Be a part of that community 148 00:09:06,344 --> 00:09:09,682 and you'll find growth exponentially because you're where 149 00:09:09,875 --> 00:09:13,646 people who like what you do are already, they're already meeting up. Yeah, 150 00:09:13,662 --> 00:09:17,241 exactly. And I think it's also a very supportive environment too. 151 00:09:17,899 --> 00:09:21,542 If you're just testing the waters and you just wanna, or 152 00:09:21,590 --> 00:09:24,736 as you say, you wanna get some content, it's a great way 153 00:09:24,880 --> 00:09:28,652 to immerse yourself into it and get what you need and 154 00:09:28,748 --> 00:09:32,361 get the support and you're also going to make the connections too. As you 155 00:09:32,361 --> 00:09:35,864 say, your audience is right there. You may as 156 00:09:35,960 --> 00:09:39,751 well take advantage of that. Absolutely. And 157 00:09:39,751 --> 00:09:42,418 that's— we'll go to the next story too, because this kind of ties right into 158 00:09:42,418 --> 00:09:45,711 it. Here is an event about basketball. They're doing a 159 00:09:45,856 --> 00:09:49,631 basketball podcast during the Women's Final Four. There's 160 00:09:49,631 --> 00:09:53,005 no better way to find an audience who likes basketball than to do a basketball 161 00:09:53,005 --> 00:09:56,604 podcast at a basketball tournament. So at this year's Women's Final 162 00:09:56,620 --> 00:10:00,135 Four, Just Women's Sports is doing more than covering the event. 163 00:10:00,552 --> 00:10:04,163 They're becoming part of it alongside a full fan activation 164 00:10:04,163 --> 00:10:07,662 experience. They're hosting a live taping of Between the Lines 165 00:10:07,694 --> 00:10:11,209 with WNBA legend Lisa Leslie right in the middle of the 166 00:10:11,289 --> 00:10:14,916 action. This is where podcasting starts to look a lot more like 167 00:10:14,916 --> 00:10:18,752 entertainment. Fans are not just listening after the fact. They 168 00:10:18,752 --> 00:10:22,427 are showing up, engaging, and becoming part of the experience in 169 00:10:22,523 --> 00:10:26,190 real time. When you combine live audiences, brand sponsors, and 170 00:10:26,190 --> 00:10:29,922 cultural moments like the Final Four, podcasting shifts from 171 00:10:30,034 --> 00:10:33,126 content into something people want to attend. 172 00:10:34,543 --> 00:10:38,377 Yeah, I think this is something, Jeff, that we're going to see more and more 173 00:10:38,506 --> 00:10:41,837 of with the— and, and I think for a couple of reasons. 174 00:10:42,613 --> 00:10:46,445 It's not cheap to go to a game. Uh, I live 175 00:10:46,445 --> 00:10:49,984 in Canada. Even to go to a Jays game, I mean, you're drop in a 176 00:10:49,984 --> 00:10:53,436 couple hundred bucks easily just for the tickets. So I think 177 00:10:54,142 --> 00:10:57,852 that venues, teams, all of those organizations, 178 00:10:57,916 --> 00:11:01,641 they're looking for ways to increase the fan experience. It's 179 00:11:01,641 --> 00:11:05,318 not just about going to the game and getting your peanuts and Cracker Jacks and 180 00:11:05,318 --> 00:11:09,060 your foot-long hot dog. It's not just about that. As 181 00:11:09,108 --> 00:11:12,416 a matter of fact, on the concourse at the 182 00:11:12,448 --> 00:11:16,125 SkyDome in Toronto, I noticed there were so many 183 00:11:16,141 --> 00:11:19,944 events happening and I didn't know, I didn't know, I mean, 184 00:11:19,976 --> 00:11:23,378 I knew, I knew some of them were, uh, part of the, the game, but 185 00:11:23,378 --> 00:11:27,035 I think that we saw that when we were at SkyDome at a Jays 186 00:11:27,148 --> 00:11:30,838 game. We saw what looked like either something being recorded or 187 00:11:30,838 --> 00:11:34,383 something being hosted live on top of what was 188 00:11:34,431 --> 00:11:37,544 happening on the field. So I think we're going to see more of this, and 189 00:11:37,640 --> 00:11:41,346 I think fans are going to love it. I think it's a reason 190 00:11:41,346 --> 00:11:44,747 to bring them to the game. It's also a great way to, uh, 191 00:11:45,100 --> 00:11:48,196 put your, put the fans in front of the people who they, 192 00:11:48,966 --> 00:11:51,580 who they're coming to see. Because if they structure it properly, 193 00:11:52,959 --> 00:11:56,519 if it's put together and produced the right way, you could actually have a 194 00:11:56,583 --> 00:12:00,352 fan-based experience where, you know, fans can either be a part of 195 00:12:00,352 --> 00:12:03,896 it, but they can also meet or have meet and greets with, 196 00:12:04,201 --> 00:12:08,018 with players or other sporting people that is above and 197 00:12:08,050 --> 00:12:11,177 beyond what, what it used to be. It used to be if you did a 198 00:12:11,177 --> 00:12:14,850 meet and greet, you'd go backstage or in the dressing room or 199 00:12:14,850 --> 00:12:18,652 whatever to meet the players. You could do that now or meet 200 00:12:18,716 --> 00:12:21,764 former players. All those things can be a part of it. So I think it's 201 00:12:22,069 --> 00:12:25,790 taking the fan experience to the next level. And as I 202 00:12:25,790 --> 00:12:29,560 said, it justifies the ticket price too. Yeah. I mean, when you go 203 00:12:29,560 --> 00:12:33,362 to a game, you're immersed with the crowd, the vendors, 204 00:12:33,474 --> 00:12:37,148 the food carts. There's all these things happening on your way to the 205 00:12:37,148 --> 00:12:40,773 stadium and to have a little stage off to the side. Where they're 206 00:12:40,773 --> 00:12:44,063 just as part of the event, as part of the experience before you even get 207 00:12:44,063 --> 00:12:47,835 inside, building hype, building excitement. You get to see Lisa 208 00:12:47,835 --> 00:12:51,334 Leslie doing an interview live on stage talking about the 209 00:12:51,366 --> 00:12:55,186 tournament. That's going to stop you in your tracks. That's going to stop you and 210 00:12:55,298 --> 00:12:58,364 you're going to take that in. And that's part of the experience. And it just 211 00:12:58,508 --> 00:13:02,199 elevates the whole experience where it's a value add. Like 212 00:13:02,199 --> 00:13:05,762 you mentioned, the ticket prices are already not, you know, they're not the 213 00:13:05,795 --> 00:13:09,182 cheapest tickets in town, but you get to have this bonus 214 00:13:09,182 --> 00:13:12,988 content, bonus experience, and maybe Lisa sits 215 00:13:13,020 --> 00:13:16,488 off to the side of the stage, you can thank her and congratulate her on 216 00:13:16,488 --> 00:13:20,294 a great career, great show, and you can't do that just watching 217 00:13:20,358 --> 00:13:22,959 it on television. No, no, certainly not. 218 00:13:24,597 --> 00:13:28,097 Well, that's good. Here's one of my favorite ones. I love stories that always surprise 219 00:13:28,129 --> 00:13:31,678 me, and I'm big on live podcasting. I have this theater space 220 00:13:31,966 --> 00:13:35,606 But this was, this was showing how easy it is to do a 221 00:13:35,606 --> 00:13:39,327 live show. They didn't have a ticketing event, a ticketing 222 00:13:39,343 --> 00:13:42,951 experience. They used a Google Form. So how great is that for 223 00:13:43,031 --> 00:13:46,479 ticket registration? If you're hung up on how do I sell tickets, you can start 224 00:13:46,479 --> 00:13:50,295 with a Google Form. And that's what I loved about this podcast. This is at 225 00:13:50,407 --> 00:13:54,128 Marquette University. A live podcast event is coming together in the 226 00:13:54,128 --> 00:13:57,623 simplest way possible. No fancy ticketing platform, no 227 00:13:57,623 --> 00:14:01,397 complex setup. Just a room, a topic, and an easy way to sign up. 228 00:14:01,895 --> 00:14:05,559 The event features Balancing the Scales hosted by Colleen Foley 229 00:14:05,993 --> 00:14:09,688 with a live audience discussion around real-world issues like public 230 00:14:09,688 --> 00:14:13,400 interest law, philanthropy, and shifting political priorities. 231 00:14:14,026 --> 00:14:17,449 What stands out here is not the production, it's the accessibility. 232 00:14:18,027 --> 00:14:21,819 This is a reminder that live podcasting does not have to start big, it 233 00:14:21,819 --> 00:14:25,481 just has to start. And when you remove the friction, more people 234 00:14:25,593 --> 00:14:29,056 are willing to show up, participate, and turn conversations 235 00:14:29,184 --> 00:14:30,210 into experiences. 236 00:14:32,230 --> 00:14:35,933 Yeah, I have mixed feelings about that. 237 00:14:36,558 --> 00:14:38,754 Okay. I like 238 00:14:40,982 --> 00:14:44,605 live, but I also spent 25 years in radio broadcasting, so 239 00:14:45,054 --> 00:14:48,805 I know what it means to go live. Folks who haven't really 240 00:14:48,901 --> 00:14:52,748 done that, I think it's beneficial. I like the 241 00:14:52,748 --> 00:14:56,098 accessibility piece. What I would caution 242 00:14:56,147 --> 00:14:59,976 against in a situation like this is giving people some 243 00:15:00,056 --> 00:15:03,741 parameters of what it means to go live and what it takes to go 244 00:15:03,741 --> 00:15:07,138 live. It's not just about, you know, having a 245 00:15:07,186 --> 00:15:10,759 conversation or opening your mouth and speaking. It's really about having 246 00:15:11,288 --> 00:15:14,845 some, you know, your thoughts put together, those kinds of things. 247 00:15:15,197 --> 00:15:18,818 Because I think that still content is king. So I think 248 00:15:18,882 --> 00:15:22,648 by having these issues, that's great. That's phenomenal. But I still think there 249 00:15:22,648 --> 00:15:26,462 needs to be those parameters in place. And by the way, having spent years 250 00:15:26,494 --> 00:15:29,749 on the radio, a lot of what you hear, all those 251 00:15:30,326 --> 00:15:34,111 moments that you would hear the hosts go back and forth with each other, that's 252 00:15:34,111 --> 00:15:37,734 not magic. That's planned. In some 253 00:15:37,782 --> 00:15:41,358 cases, it is. Certain elements are prerecorded. I can say that 254 00:15:41,406 --> 00:15:45,014 because I worked in the industry. So understand that even if it's 255 00:15:45,014 --> 00:15:48,863 live or it's perceived to be live, what we have come to know 256 00:15:49,103 --> 00:15:52,839 isn't necessarily live. So I would still caution though against 257 00:15:53,096 --> 00:15:56,785 making sure before something goes live that especially when we're at the 258 00:15:56,785 --> 00:16:00,619 university level where, you know, young adults are still evolving 259 00:16:00,635 --> 00:16:04,147 their communication skills, we give them the opportunity 260 00:16:04,580 --> 00:16:08,430 to, you know, nail the skill set, even if it's the basic skill set of 261 00:16:08,430 --> 00:16:11,606 what they need to be, of what they need to do rather in order to 262 00:16:11,622 --> 00:16:15,343 go live and be successful at it. Yeah, we 263 00:16:15,343 --> 00:16:18,904 say hosting, it's a muscle and you like any 264 00:16:18,920 --> 00:16:22,738 muscle, you have to strengthen that muscle through through practice, 265 00:16:23,252 --> 00:16:26,925 through experience, through stage time, through getting on the microphone, 266 00:16:27,022 --> 00:16:30,535 through trying to entertain an audience. You have to strengthen that through 267 00:16:30,551 --> 00:16:34,321 repetition. And one thing I'll tell you, you mentioned about things that surprised you 268 00:16:34,321 --> 00:16:37,995 about the radio that were prerecorded. I was a kid one 269 00:16:38,027 --> 00:16:40,658 time and they used to have the Top 8 at 8. If you were the 270 00:16:40,738 --> 00:16:44,219 8th caller, you could call in and win Tears for Fears tickets to the 271 00:16:44,219 --> 00:16:47,958 Civic Arena in Pittsburgh, Pennsylvania. I called in and I won. But 272 00:16:47,958 --> 00:16:51,666 they, it didn't air live. It was like they record that segment when I 273 00:16:51,666 --> 00:16:55,261 guess, well, maybe when they let the public on the air, they don't always just 274 00:16:55,261 --> 00:16:57,926 let them go live on the air. They prerecord it and then they aired it 275 00:16:57,926 --> 00:17:01,762 like a minute or two later. I was always disappointed by that. Yeah. There's a 276 00:17:01,762 --> 00:17:05,357 reason for that. Yeah. Just in case the phone is 277 00:17:05,695 --> 00:17:09,499 answered and you go, holy bleep, I won. So they 278 00:17:09,563 --> 00:17:13,014 want to make sure, and it also gives the DJ or the host a 279 00:17:13,014 --> 00:17:16,802 chance to do some tight edits, some quick tight edits before 280 00:17:16,802 --> 00:17:20,462 it goes live. So usually I actually had a chance to shadow a guy when 281 00:17:20,462 --> 00:17:23,705 I was in college and he was taking song requests 282 00:17:24,492 --> 00:17:28,152 for an oldies show. I don't know how much you know about oldies, but oldies, 283 00:17:28,505 --> 00:17:31,780 very, very short songs. But he was taking song requests 284 00:17:32,342 --> 00:17:36,034 while a song was playing and snip, snip, reel-to-reel tape back then. So 285 00:17:36,050 --> 00:17:39,598 doing it all manually, reel-to-reel tape, snip, snip, and getting it on the air within 286 00:17:39,598 --> 00:17:43,210 seconds of the phone call being hung up. 287 00:17:43,274 --> 00:17:46,980 So, but again, still is edited so there's enough 288 00:17:47,044 --> 00:17:50,762 of all the stuff you don't want there 289 00:17:51,435 --> 00:17:55,264 taken out, right? So there's that. But I think with live 290 00:17:55,280 --> 00:17:58,741 podcasting, again, I think as long as the parameters are in place so 291 00:17:58,886 --> 00:18:02,651 that all the participants know if you're 292 00:18:02,667 --> 00:18:05,520 going to be on the air, if you're going to be live, here are some 293 00:18:05,616 --> 00:18:09,461 things to keep in mind. And it's not about having it regulated or 294 00:18:09,542 --> 00:18:13,292 having people shackled, but understanding that it's a journey, 295 00:18:13,886 --> 00:18:17,463 right? A communication or a conversation rather is a journey. And if you're in the 296 00:18:17,479 --> 00:18:20,768 hosting chair, even if you're in the guesting chair, you need to be able to 297 00:18:21,410 --> 00:18:24,041 help be the person that moves that conversation forward. 298 00:18:25,019 --> 00:18:28,163 Absolutely. You still have to entertain. You have to provide value at the end of 299 00:18:28,163 --> 00:18:31,596 the day. But you don't have to start in large theaters or 300 00:18:31,596 --> 00:18:34,997 auditoriums too. Like you could do this at a flea market and sell tickets, you 301 00:18:35,061 --> 00:18:38,879 know, buy a $10 booth, a parking spot, set up your podcast. 302 00:18:39,232 --> 00:18:43,079 And you could even do tickets and sell pre-registrations that small on that, that 303 00:18:43,079 --> 00:18:46,205 kind of a tiny level. And that's where you start, that's where you cut your 304 00:18:46,205 --> 00:18:50,053 teeth, that's where you learn to perform in front of people. And this, the 305 00:18:50,053 --> 00:18:53,355 way that this podcast went about it, which you mentioned, that the 306 00:18:53,355 --> 00:18:57,026 efficiency of not having to rely on another platform, 307 00:18:57,107 --> 00:19:00,120 just having a Google Form— hey, if you're interested, let us know you're coming and, 308 00:19:00,617 --> 00:19:04,256 uh, yeah, we'll register you that way. I thought that was pretty creative and a 309 00:19:04,304 --> 00:19:07,965 great way to get started at least for your first live show. Try 310 00:19:08,078 --> 00:19:11,403 it out, see what happens. You know, get started. You can't— you're not going to 311 00:19:11,467 --> 00:19:14,631 take that second step if you don't take your first step. Yeah, 100%. 312 00:19:16,028 --> 00:19:19,466 Let's keep running to our next show, our next story. 313 00:19:19,899 --> 00:19:23,079 This is a podcast about marathon running. 314 00:19:23,497 --> 00:19:26,774 Grandma's Marathon is celebrating its 50th anniversary, 315 00:19:27,271 --> 00:19:30,869 and along with record sellouts, they're adding something new to race weekend. 316 00:19:31,382 --> 00:19:34,987 A live podcast recording of Nobody Asked Us with 317 00:19:34,987 --> 00:19:38,689 Olympians Kara Goucher and Des Linden at the North 318 00:19:38,689 --> 00:19:42,518 Shore Theater. This is a perfect example of how live podcasting fits 319 00:19:42,518 --> 00:19:46,188 into existing events. You already have the audience, you already have the 320 00:19:46,204 --> 00:19:49,665 energy. Now give people something else to attend. With 321 00:19:49,713 --> 00:19:53,542 450 tickets available at $20 each, that's— I think that's important to 322 00:19:53,558 --> 00:19:56,891 these types of events that we're talking about aren't the same as going to a 323 00:19:57,019 --> 00:20:00,705 basketball or hockey game. You know, it could be $20, $10, $20 324 00:20:00,705 --> 00:20:03,718 to have a night out. And this turns the podcast into a 325 00:20:03,814 --> 00:20:07,420 revenue-generating experience that complements the main 326 00:20:07,420 --> 00:20:11,010 event. It's not competing with the marathon. It's enhancing 327 00:20:11,347 --> 00:20:14,840 the entire weekend. And I think this is— we kind of touched on this with, 328 00:20:15,273 --> 00:20:18,013 you know, going to the game on your way to the arena, having a side 329 00:20:18,013 --> 00:20:21,651 stage. This is that example. Yeah, I 330 00:20:21,699 --> 00:20:25,065 think this is a phenomenal experience of that where you're right, 331 00:20:25,385 --> 00:20:28,959 it's a great way to, hey, there's an event going on. 332 00:20:29,232 --> 00:20:32,685 And obviously you want to, I would say, be checking in with organizers and stuff 333 00:20:32,685 --> 00:20:36,444 like that. Or maybe you're the organizing committee that's thinking, hey, what can 334 00:20:36,444 --> 00:20:39,399 we do that's different? Because that's the other thing. What can you do 335 00:20:40,379 --> 00:20:44,089 that's different than what's happened every single year? 336 00:20:44,185 --> 00:20:47,703 So for something like this, I think it's great that they have other events going 337 00:20:47,703 --> 00:20:50,112 on. It's kind of like when you go to, it's kind of like when you 338 00:20:50,112 --> 00:20:52,859 go to the agricultural fair, right? You've got the 339 00:20:53,228 --> 00:20:56,537 agricultural fair, but then you have a side stage with 340 00:20:56,601 --> 00:21:00,224 entertainment. You've got something else going on that might be, you know, maybe is 341 00:21:00,321 --> 00:21:03,927 game related. You've got all these other things that are components of, 342 00:21:04,426 --> 00:21:07,710 and why not a podcast? Why not take advantage of that? Even if it is 343 00:21:07,807 --> 00:21:11,043 an extra charge to be in on that. 344 00:21:11,752 --> 00:21:15,407 Same as the other thing that's very prominent in a lot of agricultural fairs now 345 00:21:15,407 --> 00:21:19,223 is the midway, right? So there's a lot of midway rides. So all part of 346 00:21:19,336 --> 00:21:22,830 one big show and podcasting is well 347 00:21:23,023 --> 00:21:26,814 positioned. You can set this up any way you want 348 00:21:26,814 --> 00:21:30,040 to. So it can be, and I like how it's, it's a couple of 349 00:21:30,040 --> 00:21:33,762 Olympians who are doing this because they're, they're bringing 350 00:21:33,794 --> 00:21:37,612 their experiences and all of that and also giving— 351 00:21:38,366 --> 00:21:42,137 maybe some of the racers are having the opportunity to come on, on camera 352 00:21:42,137 --> 00:21:44,415 or come on mic as well. So I think that's great. I think it's a 353 00:21:44,768 --> 00:21:48,378 great fit. Gives credibility. You're having a 354 00:21:48,378 --> 00:21:51,827 marathon, you're having some Olympians come in to do a podcast. 355 00:21:52,389 --> 00:21:56,158 Other people who are racing maybe the night before They want 356 00:21:56,158 --> 00:21:59,669 to hang out. They want to hang out with other marathon runners to probably trade 357 00:21:59,701 --> 00:22:03,532 tips of training and fasting and eating and carbing the night 358 00:22:03,532 --> 00:22:07,235 before. And here's an add-on event as part of the marathon 359 00:22:07,235 --> 00:22:10,489 experience where you can sit down and hear stories from 360 00:22:10,521 --> 00:22:14,353 Olympians. There's no better way. This is that go where your 361 00:22:14,353 --> 00:22:18,040 audience is. If the marathon runners are running the race anyway, they're 362 00:22:18,040 --> 00:22:21,423 having record attendance, and you're adding in this podcast, Well, that 363 00:22:21,423 --> 00:22:25,132 podcast is going to see windfall from this experience. They're going to 364 00:22:25,261 --> 00:22:29,002 gain new listeners. They're going to make new connections because they are 365 00:22:29,130 --> 00:22:32,823 where their audience is at. I like it too, because as you've 366 00:22:32,823 --> 00:22:36,484 just indicated, it gives you a look behind the scenes. I refer to 367 00:22:36,516 --> 00:22:40,049 this as green room conversations, and I always say to, 368 00:22:40,370 --> 00:22:43,742 to content creators when they're conceptualizing their, their show, 369 00:22:44,127 --> 00:22:47,915 is there a way to build bonus content that is saleable or that you 370 00:22:47,915 --> 00:22:51,125 can have as a premium or subscriber content. 371 00:22:51,590 --> 00:22:54,831 And green room conversations, the things that you don't hear 372 00:22:55,922 --> 00:22:58,907 on the show is a great way to do that and a great way to 373 00:22:58,907 --> 00:23:02,726 hook people into that. So this I think is phenomenal because there is 374 00:23:02,774 --> 00:23:06,480 that monetization piece in. It is a behind the scenes or can be. 375 00:23:06,914 --> 00:23:10,749 And also, yeah, brings the human side of it forward 376 00:23:10,765 --> 00:23:14,279 too, because we don't know what's going on before the race, but we will. 377 00:23:15,595 --> 00:23:19,272 Because here's the podcast to show it. Yeah, I'm a sucker 378 00:23:19,272 --> 00:23:22,917 for those quote-unquote "how the sausage is made" stories where 379 00:23:23,142 --> 00:23:25,791 that behind-the-scenes content, that bonus content. 380 00:23:26,819 --> 00:23:29,612 Last week with Scott Edwards, we were talking about how much 381 00:23:30,688 --> 00:23:34,269 comedians have embraced podcasting and it's not that they're just being 382 00:23:34,365 --> 00:23:38,203 funny, they're actually telling you the road stories, they're telling 383 00:23:38,219 --> 00:23:40,947 you how jokes came together, They're telling you these 384 00:23:41,043 --> 00:23:44,344 behind-the-scenes, those greenroom stories that you're mentioning, Carl. 385 00:23:45,289 --> 00:23:48,878 That type of information isn't typically available to 386 00:23:48,958 --> 00:23:52,676 everybody, but as bonus content, that's a tremendous strategy to 387 00:23:52,820 --> 00:23:56,570 roll that out to your select audience, your private audience, 388 00:23:56,586 --> 00:24:00,351 the people who are really out there supporting you. Give them that extra content, that 389 00:24:00,351 --> 00:24:03,604 extra bonus. As I like to refer to them as your raving fans. 390 00:24:04,261 --> 00:24:08,108 Yes. The ones that will, if you post something, they're going to want 391 00:24:08,108 --> 00:24:11,334 to watch it, see it, listen to it, digest it, whatever. So yeah, it's a 392 00:24:11,334 --> 00:24:13,789 great way to, to definitely bring them along on the journey. 393 00:24:14,849 --> 00:24:18,604 Well, let's keep the journey going. Spotify is celebrating 394 00:24:18,620 --> 00:24:21,926 5 years of its EQUAL program by launching EQUAL: The 395 00:24:21,926 --> 00:24:25,746 Podcast. While continuing to host live events around the world and bring 396 00:24:25,923 --> 00:24:29,534 artists together in real life, what started as playlists and 397 00:24:29,534 --> 00:24:33,097 promotion has now evolved into something much bigger: a full 398 00:24:33,161 --> 00:24:36,580 ecosystem that includes content, community, and live experiences 399 00:24:37,092 --> 00:24:40,393 This is where podcasting is heading. It's no longer just about 400 00:24:40,441 --> 00:24:43,630 distribution, it's about connection. When you combine 401 00:24:43,726 --> 00:24:47,236 storytelling through podcasts with in-person events and global communities, 402 00:24:47,748 --> 00:24:51,498 you are not just building an audience, you're building a movement. And 403 00:24:51,578 --> 00:24:55,248 I've seen a ton of things come out from Spotify lately. They're building these, 404 00:24:55,600 --> 00:24:59,430 these small stages, they're building these podcast experiences, and 405 00:24:59,430 --> 00:25:03,147 this is another example of them doing that around the world. 406 00:25:03,532 --> 00:25:06,948 In having these shows and showcasing not just their podcast 407 00:25:07,044 --> 00:25:10,845 talent, but artists from different genres are also now having 408 00:25:10,909 --> 00:25:14,357 these live shows and live experiences with their fans. Yeah, I think 409 00:25:14,357 --> 00:25:18,046 platforms like Apple, Spotify, they've been in the 410 00:25:18,046 --> 00:25:21,478 game long enough to know that it's not just about a distribution platform, 411 00:25:21,895 --> 00:25:25,648 it's about being a part of the game that they're in 412 00:25:25,648 --> 00:25:27,797 already, right? So it's about providing 413 00:25:29,337 --> 00:25:32,047 not just a distribution platform, but the stages, 414 00:25:33,602 --> 00:25:37,129 they also have the resources to tap into 415 00:25:38,251 --> 00:25:41,585 larger scale events and be a part of 416 00:25:42,339 --> 00:25:45,545 the experience, you know, a very immersive 417 00:25:45,545 --> 00:25:49,360 experience too, because they have budgets, they can do that. All of those things 418 00:25:49,376 --> 00:25:53,063 that I think make Spotify or Apple or, you know, 419 00:25:53,143 --> 00:25:56,910 other platforms too, it greenlights them, I think, to be 420 00:25:56,910 --> 00:26:00,549 able to bring that forward. 421 00:26:00,693 --> 00:26:03,803 Whereas as opposed to just saying, hey, you can post your content here and yeah, 422 00:26:03,819 --> 00:26:07,494 we'll make sure it goes out and yada, yada, yada. No, they want to be 423 00:26:07,510 --> 00:26:11,204 a part of the journey that they're bringing people on. So I 424 00:26:11,284 --> 00:26:14,913 completely, I completely think this is a great, because I 425 00:26:14,913 --> 00:26:18,638 mean, here's the thing too, Jeff, is that podcasting has evolved 426 00:26:18,751 --> 00:26:22,444 a lot in 22 years from being just, you know, a bunch of 427 00:26:22,444 --> 00:26:25,094 talking heads to now being this video components. 428 00:26:26,362 --> 00:26:30,184 We're talking a lot about community building, live podcasting, all different aspects 429 00:26:30,377 --> 00:26:33,619 of it. So this is another layer for, 430 00:26:34,228 --> 00:26:37,144 and I think it's a good showcase too for larger companies to be able to 431 00:26:37,144 --> 00:26:40,349 say, hey, you know what, you can get in on this game too. So I 432 00:26:40,413 --> 00:26:43,730 think it's a great way to showcase and highlight what 433 00:26:44,419 --> 00:26:48,105 can be. And as you say, invite artists to be a 434 00:26:48,105 --> 00:26:51,790 part of it too. This whole genre 435 00:26:52,175 --> 00:26:55,845 of Spotify doing these events with their artists, it really is the 436 00:26:55,941 --> 00:26:59,771 replacement to what we would have done 20, 30 years ago, whereas we would have 437 00:26:59,787 --> 00:27:03,382 opened up a Rolling Stone magazine or a Teen Beat, maybe a Teen 438 00:27:03,414 --> 00:27:07,040 Beat magazine, and read an article about New Kids on the Block. 439 00:27:07,586 --> 00:27:11,229 And, you know, you would hear the tour stories from the magazine 440 00:27:11,277 --> 00:27:14,887 article. You would read the reviews and you would read, 441 00:27:14,951 --> 00:27:18,546 like, you know, letters from the fans. But what's happened as 442 00:27:18,658 --> 00:27:22,156 podcasting has evolved and grown into this multimedia platform, 443 00:27:22,910 --> 00:27:26,665 you're now seeing those magazine articles really in real life. 444 00:27:27,307 --> 00:27:30,578 And this Spotify experience is the artist up on stage, 445 00:27:30,931 --> 00:27:34,379 probably being interviewed by a host. The audience is now the 446 00:27:34,379 --> 00:27:38,068 mailbag. They're answering questions. To me, like, this type 447 00:27:38,549 --> 00:27:42,285 of Spotify event is an immersive experience that really replaces 448 00:27:42,318 --> 00:27:45,749 that magazine experience we used to have 30 years ago, 449 00:27:45,846 --> 00:27:48,861 but we had to wait 6 months to get our copy. 450 00:27:49,518 --> 00:27:53,222 Yeah, yeah, I think there's a lot that can be taken from to, you know, 451 00:27:53,302 --> 00:27:55,930 I think independent creators can look at this and say, 452 00:27:57,773 --> 00:28:00,738 what can I do that's different? You know, 453 00:28:01,234 --> 00:28:05,000 there's— someone said, maybe many people have said it, there's no such 454 00:28:05,080 --> 00:28:08,686 thing as an original idea. Somebody's probably already done it. So why 455 00:28:08,766 --> 00:28:12,612 not take some of those ideas that have been done before and find a 456 00:28:12,612 --> 00:28:16,361 way to incorporate them into new media, 457 00:28:16,441 --> 00:28:19,952 which again, podcasting is part of that. And I like how you highlighted 458 00:28:20,048 --> 00:28:23,691 that it's not just one medium, it's 459 00:28:23,771 --> 00:28:27,430 multimedia pieces. So you can think about that for 460 00:28:27,430 --> 00:28:30,913 your own show. What can I do that's different as opposed to just have a 461 00:28:30,961 --> 00:28:34,476 conversation? I mean, look at Jeff's setup. Look at this. This is 462 00:28:34,572 --> 00:28:38,327 phenomenal. I mean, no one's doing this or probably very 463 00:28:38,424 --> 00:28:41,505 few people. So what can you do that's different? And I'm not saying you have 464 00:28:41,553 --> 00:28:45,004 to build a studio like Jeff has done, but what can you do? What can 465 00:28:45,004 --> 00:28:48,253 you do that's instead of just reading another letter or opening the 466 00:28:48,253 --> 00:28:52,029 mailbag, what can you do that's different? That's an experience for 467 00:28:52,029 --> 00:28:55,308 your audience that's going to want them coming back week 468 00:28:55,646 --> 00:28:58,835 after week or episode after episode to 469 00:28:59,109 --> 00:29:02,636 tap in, right? You mentioned some people 470 00:29:03,054 --> 00:29:06,792 get hesitant because like, oh, you know, that's not an original idea. Other people 471 00:29:06,792 --> 00:29:10,031 have done that or other people have talked about that. But the thing is, 472 00:29:10,547 --> 00:29:14,318 you haven't. You haven't given your perspective, you haven't 473 00:29:14,318 --> 00:29:17,540 done it your way, even though all these things have been done. Like, 474 00:29:18,390 --> 00:29:22,141 this theater concept that I built isn't much different than a comedy club, the 475 00:29:22,173 --> 00:29:25,972 comedy circuit. It's a stage with chairs, people listen to 476 00:29:26,020 --> 00:29:29,836 people talking. It's a comedy club, right? But I put my 477 00:29:29,868 --> 00:29:32,689 own twist on it, my own perspective of what I thought it can be, and 478 00:29:33,074 --> 00:29:36,729 it's a little bit different. And same thing if you think that you're copying somebody, 479 00:29:37,146 --> 00:29:40,419 You're not because you haven't done it your way. The world hasn't seen 480 00:29:41,093 --> 00:29:44,783 what you offer and what your perspective is. So don't let that be a hindrance 481 00:29:44,783 --> 00:29:48,553 to you starting your own show. Yeah. The only way you're copying something is 482 00:29:48,553 --> 00:29:52,324 if they have a copyright or trademark on it. In that 483 00:29:52,324 --> 00:29:55,869 case, yeah, don't do that. But otherwise, I 484 00:29:55,869 --> 00:29:59,639 mean, I also like to say, Jeff, in podcasting, 485 00:29:59,704 --> 00:30:03,329 there are no rules, which means you can do anything. But 486 00:30:03,618 --> 00:30:07,211 the caution is, remember, in podcasting, there are no 487 00:30:07,243 --> 00:30:11,045 rules, but you should always be thinking about the audience and what 488 00:30:11,334 --> 00:30:15,103 their experience is going to be because that's, those are the people who are going 489 00:30:15,103 --> 00:30:18,793 to follow you. If you're using your show for business, they're going to buy from 490 00:30:18,793 --> 00:30:22,257 you. All of those things become a part of it, but have at it. 491 00:30:22,963 --> 00:30:26,476 Do what you want. Yeah, you can do anything, but 492 00:30:26,476 --> 00:30:29,909 maybe, you know, maybe not do everything. 493 00:30:32,368 --> 00:30:36,119 Exactly. Well, Carl, these go so fast. We're on our last story 494 00:30:36,216 --> 00:30:39,702 already. This is from Downloads to Destination. The 495 00:30:39,702 --> 00:30:43,440 Thrifty Traveler podcast is taking things to the next level. I love 496 00:30:43,489 --> 00:30:46,790 the, the thumbnail if you're watching the video here, with a live show at the 497 00:30:46,887 --> 00:30:50,539 Parkway Theater in Minneapolis. What started as a growing travel 498 00:30:50,555 --> 00:30:53,913 podcast is now becoming a full experience, complete with 499 00:30:53,945 --> 00:30:57,725 trivia, audience Q&A, and ticketed access to be part of the 500 00:30:57,725 --> 00:31:01,092 show. This is that shift in action we keep talking about. 501 00:31:01,396 --> 00:31:04,987 Podcasts are no longer just something you listen to, they are something you 502 00:31:05,035 --> 00:31:08,465 attend. By adding elements like games, interaction, and 503 00:31:08,465 --> 00:31:12,136 community, this becomes more than an episode, it becomes a night 504 00:31:12,136 --> 00:31:15,903 out, and that is where the real connection and real monetization start 505 00:31:15,903 --> 00:31:19,606 to happen. Yeah, I like this immersive 506 00:31:19,606 --> 00:31:23,375 experience, and I know we've covered this a lot 507 00:31:23,375 --> 00:31:27,036 today. It's funny, there's been a theme all the way through. But, 508 00:31:27,469 --> 00:31:31,227 but again, I think it's, again, it's, it's opening the 509 00:31:31,323 --> 00:31:34,855 box and doing something different or getting outside of the box, right? It's 510 00:31:35,417 --> 00:31:39,207 what can you do? And I've talked to many people say I'd 511 00:31:39,207 --> 00:31:42,338 like to start a podcast. Okay, well, why? Number one is why? 512 00:31:43,125 --> 00:31:46,753 Well, I need it for this. Okay, well, what, what's going to make your show 513 00:31:46,898 --> 00:31:50,153 different? What are you going to do? And you don't have to go to this 514 00:31:50,249 --> 00:31:53,950 extent, of course, but I like how it's building. Firstly, it's 515 00:31:53,950 --> 00:31:57,474 building community. You know, it's giving the opportunity to build a 516 00:31:57,474 --> 00:32:01,239 community, to have followers, to take the show. I mean, you know, 517 00:32:01,319 --> 00:32:04,636 taking show on the road, all of those aspects that 518 00:32:05,229 --> 00:32:09,010 can be your show too. So I do like that. 519 00:32:09,170 --> 00:32:12,374 I do like that where people are not just, 520 00:32:13,255 --> 00:32:16,139 I worked in the radio world, like I said, and you know, the radio world 521 00:32:16,139 --> 00:32:19,733 became very cookie cutter. For me. It's literally sitting in a 522 00:32:19,733 --> 00:32:23,299 room, playing some tunes, talky talky talky, and you do that day in, day out. 523 00:32:23,363 --> 00:32:26,897 Same, same stuff. The only thing that changed was the music and the commercials. That's 524 00:32:26,897 --> 00:32:30,189 it. And news. Everything else was the same. 525 00:32:30,655 --> 00:32:34,462 Everything else was the same. Very rarely were you outside of the studio. This gives 526 00:32:34,462 --> 00:32:38,188 you the opportunity to do something that's different, to bring in community 527 00:32:38,365 --> 00:32:41,690 to where you are, to be a part of the experience, to have some fun. 528 00:32:42,236 --> 00:32:45,846 And again, continue to have people come back, 529 00:32:46,310 --> 00:32:49,308 heck, even travel, even follow you on the journey if they want to. 530 00:32:51,600 --> 00:32:54,630 Yeah, we're talking about these big events that these people are going to a theater, 531 00:32:55,287 --> 00:32:58,910 and what I— if you haven't thought about this, we talked about how do you 532 00:32:58,910 --> 00:33:02,725 sell tickets. Well, the one story, use the Google Form, and these, 533 00:33:02,998 --> 00:33:06,123 these podcasters have been doing it for years, and they're going to go to a 534 00:33:06,123 --> 00:33:09,794 theater and do it, but you haven't done that yet, so start to think 535 00:33:09,874 --> 00:33:13,675 out of the box. In your neighborhood. There's probably a coffee shop that sits 536 00:33:13,739 --> 00:33:17,235 pretty empty at 2:30 on a Tuesday afternoon. 537 00:33:17,668 --> 00:33:21,324 There's a library that has a media center. There's restaurants that have 538 00:33:21,420 --> 00:33:25,044 banquet rooms or back rooms. There are places for you to 539 00:33:25,044 --> 00:33:28,524 start planting the seeds of doing live podcasting, of building a 540 00:33:28,572 --> 00:33:32,261 community in real life. Start thinking outside the box. How do I get 541 00:33:32,261 --> 00:33:35,709 started and how do I do it? It's not going to be a theater or 542 00:33:35,709 --> 00:33:39,486 arena your first show, But you're gonna train that muscle, you're gonna do the 543 00:33:39,486 --> 00:33:43,246 repetitions, and you'll build up something that's much bigger than you 544 00:33:43,278 --> 00:33:46,944 ever thought it was because you took that first step and you tried it 545 00:33:47,364 --> 00:33:49,871 and you refined it and you got a little bit better, a little bit better, 546 00:33:49,888 --> 00:33:53,333 a little bit better, till someday you're like the thirsty 547 00:33:53,349 --> 00:33:57,149 traveler there in the Sahara on that episode. But the 548 00:33:57,149 --> 00:34:00,836 Thrifty Traveler podcast on my birthday, June 12th, is going 549 00:34:00,965 --> 00:34:04,429 live at a theater, and that's That's the end goal here is how do we 550 00:34:04,590 --> 00:34:07,803 do something that involves a community that builds an 551 00:34:07,803 --> 00:34:11,177 experience and just takes podcasting to the next level? 552 00:34:11,804 --> 00:34:15,242 Yeah, thinking outside of the box or in this case thinking 553 00:34:15,258 --> 00:34:19,050 outside of the studio. What can you do that's different, especially for 554 00:34:19,050 --> 00:34:22,826 something that's live? You know, a number of people do a live 555 00:34:22,826 --> 00:34:26,521 show and they'll stream it from their house and there's nothing 556 00:34:26,521 --> 00:34:29,863 wrong with that. I'm not saying you can't do that, but What can you do 557 00:34:29,879 --> 00:34:33,686 that again? What can you do that's different? And you don't even need to, Jeff, 558 00:34:33,750 --> 00:34:36,175 like you said, you don't need to break the bank. All you need is to 559 00:34:36,175 --> 00:34:39,660 go into, for example, the coffee shop and say, hey, thinking of doing a live 560 00:34:39,676 --> 00:34:43,451 show from here once a week or whatever. How would you feel about that? 561 00:34:43,547 --> 00:34:47,386 Or if you're like the Thrifty Traveler, yeah, I think they're doing a 562 00:34:47,386 --> 00:34:50,839 podcast in your community this day, this time. How do you feel about that? So, 563 00:34:51,257 --> 00:34:55,047 and don't be afraid to test stuff. Test 564 00:34:55,657 --> 00:34:59,506 test it out, try it out. If it doesn't work, build on it. And if 565 00:34:59,506 --> 00:35:03,179 that doesn't work, keep, keep building on it. Because I mean, you can't do anything 566 00:35:03,291 --> 00:35:06,627 wrong because as I said already, there are no rules in podcasting, 567 00:35:07,221 --> 00:35:11,022 right? So just— and have fun. I mean, it's a journey, so enjoy it. 568 00:35:12,177 --> 00:35:15,464 Yeah, I'd do a show at a coffee shop for a blueberry scone and a 569 00:35:15,464 --> 00:35:19,249 cup of joe. 100%. Yeah. 570 00:35:19,971 --> 00:35:23,788 Well, Carl, this has been so much fun. Podcasting Solutions Made Simple. This is 571 00:35:23,885 --> 00:35:27,431 where I turn over the floor. Anything you'd like to plug, 572 00:35:27,511 --> 00:35:30,929 promote, talk about, the floor is yours. Oh, 573 00:35:31,747 --> 00:35:35,149 I get the full floor? Oh my goodness. Yeah, 574 00:35:35,197 --> 00:35:38,391 Podcast Solutions Made Simple. Always like to have 575 00:35:38,423 --> 00:35:42,210 conversations with people. So if anything that's resonated today with what Jeff 576 00:35:42,210 --> 00:35:45,869 and I have talked about, don't hesitate to reach out. There's a form on the 577 00:35:45,869 --> 00:35:49,672 website, a site in which to do that. Speaking of community, I mean, we have 578 00:35:49,720 --> 00:35:52,961 quarterly meetups too. So we'd love to have you come to the next one if 579 00:35:53,009 --> 00:35:56,525 you're available. It is virtual. I will say it is virtual, 580 00:35:56,942 --> 00:36:00,699 but after my conversation today with Jeff, maybe there's an opportunity to take it on 581 00:36:00,731 --> 00:36:04,441 the road. But certainly love to have a conversation with— if you'd 582 00:36:04,441 --> 00:36:07,443 like to find out more about what we do or find out more about our 583 00:36:07,555 --> 00:36:11,361 community called the Podcast Alliance, it's not just a meetup, it's a meetup and mastermind 584 00:36:11,409 --> 00:36:14,877 with guest speakers. And we have some fun, we have some prizes. So 585 00:36:15,086 --> 00:36:18,699 always, always a hoot. Would love to have you there too. So, and Jeff, this 586 00:36:18,699 --> 00:36:22,345 has been a great opportunity. Thank you so much. Oh, thank you for joining me. 587 00:36:22,393 --> 00:36:25,784 These Saturday morning shows are my favorite. The pace is a little bit slower. We 588 00:36:25,800 --> 00:36:29,367 can sit down, talk about these stories, and give new perspective. And 589 00:36:29,704 --> 00:36:33,223 you really brought it today. You've added all that history of radio, podcasting, 590 00:36:33,641 --> 00:36:37,241 production. Hearing your side of it for these 6 stories 591 00:36:37,353 --> 00:36:40,744 just took it to a whole nother level. And I appreciate your time. And this 592 00:36:40,792 --> 00:36:44,488 was, this was a ton of fun. Yeah, thanks, Jeff. It was fun. And 593 00:36:44,504 --> 00:36:47,956 do you remember what time it is? Is it time to 594 00:36:47,956 --> 00:36:51,486 go home? What time is it? 595 00:37:12,150 --> 00:37:15,829 The only live news podcast about 596 00:37:15,958 --> 00:37:19,702 podcasting from the stage. Poduty and the News. 597 00:37:19,895 --> 00:37:22,032 Hold to the 598 00:37:22,546 --> 00:37:26,371 end of news. 599 00:37:26,483 --> 00:37:29,504 The only live news podcast about 600 00:37:29,617 --> 00:37:33,280 podcasting from the 601 00:37:33,377 --> 00:37:33,811 stage.