David Meerman Scott joins Remington and Dan for the season 3 premier of Wayfinding Growth to talk about his new book, co-written with daughter Reiko Scott, Fanocracy: Turning Fans into Customers and Customers into Fans.
David says fanocracy means an organization that puts the needs and wishes of fans ahead of every other priority. Applying the strategies in Fanocracy will make your company more likely to dominate your category and win business. And beyond the financial benefits, a Fanocracy spreads more joy and inspiration to the world at large.
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What is Wayfinding Growth?
Most days, you're immersed in a sea of business advice and education. It’s everywhere you look. But have you ever stopped and asked yourself, “How am I actually going to use this?"
Everyone’s talking about what you should do, yet, no one’s really showing you how to get it done.
Instead of adding to the ocean of information, we’re here to help you navigate it like a pro.
We created The Wayfinding Growth podcast to help you reach your next level of business growth by taking a deep dive into a new, actionable strategy. We don’t just want to tell you what works, we want to help make it work for you.
With the help of industry experts mingled with the Impulse Creative journey, we'll cover different strategies, tools, and tactics to help you grow in marketing, sales, and business development.
We’re here to help you navigate your business growth with strategic conversations and insights from experts in multiple industries. Welcome to Wayfinding Growth.
Let's chart a course for business growth as you explore a better way to grow further faster, with your hosts Remington Begg and Dan Moyle.