Work Less, Earn More

In this episode, Gabe Cox is interviewing me on how to write emails people want to open and read. We’ll take you on a journey into the realm of email marketing, shedding light on the significance of open rates and the truth behind compelling subject lines. I'll share insights on how your identity as the sender and the history of your interactions can make or break whether your email gets opened. Building genuine relationships with your subscribers through top-notch content is absolutely crucial.


When it comes to crafting emails, my focus is on getting straight to the heart of the message and convincing your subscribers why it matters. I strongly advocate for the use of personal stories to add a relatable touch, making your communication feel authentic and less like a sales pitch. Consistency in your emails is a key player in maintaining those reader relationships and building trust over time.


In a surprising twist, I'll challenge the common belief that the subject line is everything. Instead, I argue that, as content creators, our real priority should be the substance of the email itself. I firmly believe that meaningful connections with readers stem from the actual content, transcending the initial allure of a catchy subject line. The big takeaway? In the world of email marketing, storytelling, authenticity, and consistent communication are the secrets to forging lasting connections.


Listen to the full episode to hear:

  • Join me as I demystify the factors influencing open rates in email marketing.
  • Learn why consistent emailing is more than just frequency.
  • Challenge conventional wisdom with me as we shed light on a truth often overlooked in the world of email marketing.
  • Master the art of crafting compelling messages in your emails.


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What is Work Less, Earn More?

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!