Brandon Robinson is an unusual aesthetic clinic owner. He isn’t, nor has he ever been, an injector, surgeon or medical practitioner of any kind.
Instead, he’s an entrepreneur, who also owns a real-estate investment & holding company and most recently founded Tipsy Putt, an indoor mini-putt gold Pub chain.
Show Notes
He is co-owner of Skin Body Soul MedSpa, a rapidly expanding chain of 4 aesthetic clinics in Iowa and Minnesota, built entirely around a membership model.
In today’s podcast, Brandon reveals the secrets to making a membership model work for your clinic, as well as the commercial lessons he’s learned from his other businesses and applied to his medspa chain.
Most impressively, Brandon lives in Lake Tahoe, NV, more than 1,000 miles from his nearest Medspa locations. Not only is this not a disadvantage, says Brandon, it’s key to making his medspas run efficiently and profitably.
Plus we discuss:
>> Why medspa owners should remove themselves from the day-to-day running of their business
>> The decisions that no medspa owner should ever give up
>> The 5 key KPIs to monitor as your clinic grows
>> Why he felt there was an opportunity in the market for a membership-based medspa
>> How he sells his membership program to patients
>> Why so many membership schemes fail - the mistake most clinic owners make
>> Why he makes his patients sign a 12-month contract
>> The #1 lesson he’s learned from running a pub, which has helped improve the operations of his medspas
>> How improving his communication with his team increased his profitability
>> Why he decided to open a new medspa location during the pandemic
>> The biggest business opportunity for aesthetic clinics right now - which is barely being noticed!
>> His 2 key tests for every social media post for his businesses
What is How I Scaled My Aesthetic Clinic?
You’re listening to How I Scaled My Aesthetic Clinic….
The podcast where the most high-performing owners of aesthetic clinics and medspas from all over the world tell their stories…
…And share the strategies and insights that allowed them to grow their businesses from often humble beginnings - to soaring success.
If you’ve ever tried to build a clinic, you’ll know that it takes a lot more than “just” being a great doctor or practitioner….
And it helps when you learn from the best in the industry.
So join me, Miriam Shaviv, host and director of content at Brainstorm Digital, as we explore how aesthetic clinic owners just like you have developed the mindset, skills and experience to transform their businesses….