What Works

Personality types are big business on Instagram. Why are we so hooked on ourselves?

Show Notes

If your Instagram feed or Explore page looks anything like mine, then you likely see a preponderance of posts about personality types, conditions, or other self-knowledge. We’re hooked on learning about ourselves! And perhaps even more hooked on sharing what we’ve learned—which means that the Instagram algorithm (as well as TikTok’s and Pinterest’s algorithms) has learned to love this kind of content, too.

In this episode, I explore discovering ourselves versus making ourselves, why self-knowledge is big business on Instagram, and how creating viral personality content can wreak havoc on the creator’s psyche. To dig into this with me, I invited @ninetypesco creator, Steph Barron Hall, onto the show.

Essay versions of each episode are posted at explorewhatworks.com every Thursday. Or, sign up FREE at explorewhatworks.com/weekly to get them delivered straight to your inbox.
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What is What Works?

It's easy to lose your way in the 21st-century economy. The world of work and business is changing so rapidly that you might start focusing more on how to keep up than how to live a meaningful life. What Works is a podcast for entrepreneurs, independent workers, and employees who don't want to lose themselves to the whims of late-stage capitalism. Host Tara McMullin covers money, management, culture, media, philosophy, and more to figure out what's working (and what's not) today. Tara offers a distinctly interdisciplinary approach to the discourse around business, work, and personal growth.