being humn

Clarity builds trust—and trust builds business.

In this episode of Being HUMN, Rob and Curt talk with Josh Barker, CEO of City Innovations and Founder of Traction Labs, about why early traction starts with empathy and messaging clarity.
They explore:
  • The StoryBrand process and why most companies skip empathy
  • How to create “laser-focused” messaging that connects
  • Why no brand survives first contact with customers
  • The Product Validation Funnel and finding traction quickly
  • Why narrowing your message feels hard but pays off
👉 Learn more about building clarity and traction at gowithhumn.com

Creators and Guests

Host
Curt Kuiper
Curt Kuiper is co-founder of HUMN, helping leaders clarify their message and lead with human-first marketing.
Host
Rob Monacelli
Rob Monacelli is co-founder of HUMN, helping brands clarify their message and connect with customers through human-centered, story-driven marketing.
Guest
Josh Barker

What is being humn?

being humn, is a show about making marketing human again. Hosts Rob and Curt—co-founders of the HUMN agency—share real conversations, proven frameworks, and practical insights to help brands connect deeply with their customers. If you care about clarity, empathy, and marketing that actually works, this podcast is for you.