Retail Remix

Every brand and retailer seems to be talking about Gen Z or Gen Alpha. But new data from GWI shows that there is more to millennial consumers than meets the eye...and businesses need to take note.

Show Notes

Every brand and retailer seems to be talking about Gen Z or Gen Alpha. But new data from GWI shows that there is more to millennial consumers than meets the eye...and businesses need to take note. 
 
During this episode of Retail Remix, we dig into the data with Consumers Trends Manager Laura Connell. She shares:   
  • How new life stages are impacting category trends and channel usage; 
  • Whether sustainability and inclusivity influence brand loyalty; 
  • Which social platforms are influencing content consumption and product purchases; and  
  • How the metaverse will impact the future of brand engagement — even among these older consumers.  
     
RELATED LINKS 
  • Download a copy of the U.S. Millennial Report 
  • Get global perspectives on millennial consumers 
  • Uncover how millennials (and other consumers) will interact in the metaverse  

What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.