In this episode, "MK" Woltz shares her perspective on Marketing to Parents using her experiences from her time at Coca-Cola, Kraft Nabisco, J&J, and now leading media and sponsorship at Danone.
Show Notes
"MK" Woltz shares her thoughts on the rise of retail media networks including the value for the data and insights these channels offer. MK talks about how being a parent has influenced her perspective as a marketer and how having less time has made her more efficient at her job. In our discussion, we also dive into new sponsorship opportunities for marketing to parents and kids, the value of licensing, how Danone approaches ESG, sponsorship ROI, and how to strike the right balance of digital and experiential partnerships.
What is Family First?
The Wild World of Marketing to Parents