Women in Product Marketing | Gusto’s Head of Product Marketing, Core Product, Leah Brite on B2B Product Marketing KPI’s + Stakeholder Management

“Do not be shy about being curious - if something is not obvious, ask the question.” - Leah Brite

In this week’s episode Mary sits down with Leah Brite, who leads PMM at Gusto. Tune in to hear Leah’s perspective on being a woman in the tech industry, how she organizes her team based on the audiences they serve, and the importance of bringing your whole self to work and embracing the broad experience and unique perspectives that each team member and customer brings to the table. In addition to a reminder that kindness matters, this episode is loaded with goodies on how to filter your work to reflect what impacts topline KPI’s, sneaky competitive tips and tricks, and how to manage stakeholders using data to your advantage.

Check out Leah's AMAs on Sharebird.
Connect with Leah on LinkedIn.

Questions covered in this interview:

1. What is an important KPI that you see PMM teams completely missing?
2. How do you break down responsibilities and KPI's for product launches between demand gen and product marketing?
3. How do you perform extensive competitive product research? I've been tasked with it but I'm missing the mark. This research is for the CEO and Product/Engineering teams who want to know how our tech stacks up in the market. Do you have any tips?
4. What marketing tools (e.g. personas, buyer journeys, sales playbooks, etc) have you found most effective in getting stakeholders aligned on marketing strategy?
5. Do you have any advice for navigating multiple stakeholders with conflicting feedback when creating sales enablement?
6. How does your product marketing team usually work with your product team?

What is Women in Product Marketing ?

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.