Higher Ed Storytelling University

Download “The Unignorable College Enrollment Video” - A simple storytelling template for creating emotional stories that boost enrollment. Cliff notes: in one research experiment, 100 insignificant items were sold at a 2700% markup when there was a compelling story behind them. This illustrates how people don’t buy the thing, they buy the story attached to the thing. How this impacts higher ed marketing is that by telling stories - actual stories where there was a before and an after - the perceived value of your school is heightened. This can be done for example through student testimonials or alumni testimonials provided you know how to tell a great story (if not, see download above).

Show Notes

  • Download “The Unignorable College Enrollment Video” - A simple storytelling template for creating emotional stories that boost enrollment.

  • Cliff notes: in one research experiment, 100 insignificant items were sold at a 2700% markup when there was a compelling story behind them. This illustrates how people don’t buy the thing, they buy the story attached to the thing. How this impacts higher ed marketing is that by telling stories - actual stories where there was a before and an after - the perceived value of your school is heightened. This can be done for example through student testimonials or alumni testimonials provided you know how to tell a great story (if not, see download above).

What is Higher Ed Storytelling University?

A podcast dedicated to helping higher ed marketers tell better stories and enroll more students.

Hosted by video producer and storytelling coach, John Azoni, these episodes provide quick-win practical advice you can put to use in your marketing right away.