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This file was generated by Descript 

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Speaker: Welcome to Keynotes, a
podcast just for Casago homeowners.

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This is where we explore how to get
the most out of your relationship with

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Casago, learn tips and tricks on how
to make more income with your property,

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and learn a little bit about the short
term rental industry along the way.

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I've been a vacation rental nerd since
my 20s, and the team has finally let

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me have this podcast so I can share
everything I've learned with you.

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I'm your host, Steve Schwab,
and this is Keynotes.

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Hey, welcome to Keynotes.

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My name is Steve Schwab,
I'm your host today.

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And today, we have a special treat.

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We are here with Mike Reinman.

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He's the owner of Casago in
both Kona and the Redwoods.

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Mike, welcome to the show.

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Thanks so much for having me, Steve.

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Mike, I've known you
now for about six years?

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Thanks.

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Yeah.

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About six years now.

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Yep.

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And it's been such a pleasure to
get to know you both professionally

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and personally as a friend.

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You've always got such great wisdom
and kind things to say and out of all

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the people that I know, I think you're
one of the kindest hearted people that

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I know when it comes to just general
day to day how you treat people and

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I've always really admired that.

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Mike, how did you end up?

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Getting into hospitality.

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Speaker 2: I think part of it goes back
to when I was in the Peace Corps, where,

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where I met my wife as well and serving
in the Peace Corps, I think as a going to

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a place and being a complete stranger in
this different community, you know, where

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you don't speak the language or understand
the culture or anything like that.

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I think you become very appreciative
of hospitality and the folks, many of

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them did not have much at all from a.

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material world, but they had huge hearts.

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So I think that was it.

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Speaker: Yeah.

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That's really cool.

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And so when you got out of the
Peace Corps, you ended up doing some

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consulting, if I remember right.

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And then you ended up starting up your own
short term rental company before Casago.

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Speaker 2: Correct.

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Yeah.

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So I was a teacher.

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I was working.

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I actually, uh, to take a step back,
like I was fairly close on 9 11.

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I was doing joint ventures and the
like in New York and New Jersey.

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And I was fairly close on 9 11.

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And it just got us thinking about stuff.

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My wife and I only had two small kids.

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So ended up moving out to California.

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And sometimes when you move to a new
place, you see yourself differently.

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, and you see the world differently.

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Maybe the world sees you differently.

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And I think that helps you to
start to start something fresh.

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Cause I don't know if I would have
been the entrepreneur if I had stayed

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in New Jersey, you know, I'm not sure.

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Maybe I would have been the corporate guy.

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So moved out.

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And one of the things I started doing
was teaching and actually working

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with the Spanish speaking community.

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My first job moving to California was
I would work with Spanish speakers

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that wanted to start a small business.

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And I would teach these classes that were
paid for by the small business development

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corporation with the government.

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And I'd have these
classes and it was great.

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I do it in Spanish and stuff.

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And we had books and stuff
and it was beautiful.

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And I'd go and I'd see , their, they'd
show me, Hey, we just opened our business

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and I'd go there and I still go back and
I see their businesses and it's amazing.

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This is like 20 something years later.

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That's really a great story.

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Steve V2: I know last time I was out
there visiting you in the Redwoods, we

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traveled to a small little town with a
little cape . And you pointed up to a

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house in which you were helping people
at the time, you know, years ago,

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taking care of people and educating
them and making sure that they're okay.

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And I think that really speaks to The
kind of person you are and where your

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heart is and where your mind is often.

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Thank

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Speaker 2: you, Steve Yeah, I hope so
and I think when we work on building

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a team in this business a big part
of that for me is Having like minded

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people with me that have that heart.

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Yeah people that are
in alignment with you.

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Absolutely

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, Steve V2: Mike when it comes
to hospitality What's your

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approach in delivering?

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Speaker 2: I think you've
got to empathize with both.

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If you do that properly and that's
your priority, you're going to hit it.

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So that's what we do.

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So we look at things from the owner's
perspective and I am an owner, I own

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some short term rentals and that helps
me have that perspective as well.

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And I think when I speak with owners,
they're excited to see that as well.

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And then on the hospitality
side for the guests.

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It's the same thing.

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It's, , what are they looking for?

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What works for them?

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How can you make it better for them?

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One of the things I tell my folks,
including like in Kona, is look, that

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person that just got there, they're just
called and maybe they had an issue opening

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the lockbox or something like that.

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Understand that might be
hour 23 of their travel.

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Right.

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I mean, these guys came from depend if
they came from the east coast or something

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like that, they got to get to the airport.

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They got to do maybe
they're traveling with kids.

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It is brutal.

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So you got to look at it
from that perspective.

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How can we make it as
smooth as possible for them?

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So looking at changing your lens as
that person, as that host to see it

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from their perspective and the same
thing with the homeowner as well.

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Steve V2: Yeah,  when it comes to Casago
and you being the owner of Casago,

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What's unique about Casago as opposed to
maybe others who operate in your market?

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Speaker 2: Yeah, I mean and I
could have done this myself.

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I didn't have to do this with Casago.

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I wanted to do with Casago because
I saw the strong culture of Caring

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that definitely is a match with how
I see things and also The pride and

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the knowledge I saw you have got
people that are phenomenal You that

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know their stuff so well for them.

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You succeeding is something that
has to happen and they're with you.

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They're with you in your corner
and they're helping you do

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that every step of the way.

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Whether it's, I'm looking to expand
my team or I need some different

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technology or I'm integrating with this
other OTA and I'll make sure things

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go smooth or I'm having a problem with
this OTA and I need help with that.

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You know, everything it's,
it's, yeah, it's phenomenal.

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, Speaker: when you became the owner
of Casago  ,  , you really embody

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that, , local boots on the ground.

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And when I'm with you, the last time
I was with you, , phone calls came

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in and you're making the decision.

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, and speaking to homeowners, , when you
speak to like the big box companies or

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other, , companies that might be out
there, I know that often if you want to

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talk to somebody who can make a decision.

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They could be several states away
and several phone calls away if

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you're going to get an answer at all.

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And you really become the
person where, you know, the

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buck stops with Mike Reinman.

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Absolutely.

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If somebody wants to speak to the
owner of the company, speak to the

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owner of Casalgo, they call you.

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And they get , the guy that's in charge.

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And it's really cool.

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Speaker 2: I love that.

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And also our team, we are empowered.

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Everybody's empowered.

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And a lot of people do a
lot of different aspects.

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So really any of us can do any of the
job that the other person is doing,

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whether it's picking up a phone call.

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Wanted to make a reservation.

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They had a couple of questions
first, , going and doing an

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inspection of a property, right.

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Or doing the backend work on
the, on the software side of

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things, all those kinds of things.

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We can all do that stuff.

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And even the pricing like,
yeah, I'm the expert, but my

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team helps that a lot as well.

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And they can do  changes on that as well.

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And yeah, you're an owner, , you
compare it to the big box.

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So cool.

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Cool.

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You're an owner and you say, Hey,
, can you explain this pricing thing?

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Or Hey, what if we do this, , now I'm
going to, I'm going to do the analysis

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for you, maybe right there on the spot.

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Maybe I already know it.

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Or I'm going to say, look, give me
a day to do the numbers on this.

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I'm going to come back to you
in a day, probably in person,

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, because that's how we are.

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And we'll go through this stuff and
say, Hey, That was a great question.

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Yeah, let's do that.

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Let's make that change.

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Or, well, we'd kind of recommend
let's it, hold it on the pricing

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and stuff and see what happens,

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?
, so we're the ones doing that.

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It's not somebody else out there doing
it and we have the expertise to do it.

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And fortunate where I've got an analytical
background and a computer coding

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background, it makes it  easy for me to,

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Speaker: yeah, so cool.

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, it's really the sweet spot between
having an international brand and

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enterprise tools to support you, but also
being truly the local business owner.

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Boots on the ground, taking
care of your property owners.

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Each one at a time is the perfect
sweet spot between the two of them.

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Speaker 2: And I love it.

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And I love, and those relationships,
, with the owners, I know we're

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going to get to that in a little
bit more, but those relationships,

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that stuff, that's so special.

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That's why I'm, I'm, I'm in this
business for the relationships.

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, that's what it's about, not just
with my team, but for the homeowners,

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, I've got homeowners that are
super fans, , they're incredible.

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If we're thinking about doing something,
we might talk to them about it.

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Hey, we're thinking about doing this.

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What do you think?

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The other thing I just talked to
some of that, I said, Hey, look,

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once every couple months, I like to
have a meeting where I want to rotate

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where I have three or four owners.

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That we're thinking about doing things.

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We want feedback from you on these things.

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We want to say how are we doing?

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What can we do better?

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, so I don't know.

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I don't think those big
box places are doing that.

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No,

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Speaker: no, they're not getting a
local Volunteer board of directors on a

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personal basis to be able to think about
best decisions in that market, right?

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It's very cool that you do that.

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So you touched on a little bit.

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I'm gonna go into it now We
have this credo inside of

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Casago that we all subscribe to.

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And it's really about how we take care
of our homeowners and the stakeholders

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within, , the ecosystem that's created
by the short term rental, , operations.

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And the first tenet of that
is being owner centric.

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And that owner centric approach is
foundational to how we do business.

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Can you describe what owner
centric is in your own words?

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Speaker 2: Absolutely.

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And, , an owner, for many of them,
that home that they are renting out may

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be one of their biggest investments.

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Right?

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It may be their biggest investment.

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And they also, they may have an
emotional attachment to it as well.

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You know, it might be the
house they grew up in.

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Or just that they worked really hard to
buy that, , as a, as a couple or , as a

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family, or maybe , it was brought down
from their folks and stuff like that too.

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So you see that attachment they
have, but the other side of that

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is what are their pain points?

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What do they want?

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What are their priorities?

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It's asking and listening, right,
before you start talking, right?

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It's dropping your own ego
and really listening to them.

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What can we do?

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How can we do that?

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And how can we over
deliver on that as well?

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So, what's their priority?

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Their priority might be, I want my
house to be, Kept beautifully, , I

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want it to look really well.

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I want to always keep it updated.

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I want to make changes to it.

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I want to, maybe I want
to make it themed now.

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Maybe I want to change the theme of it.

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The other thing we do with homeowners is
we strongly recommend that they consider

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putting 15 percent of their income.

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Back into the property every year.

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It might be that for that year,
maybe it's you're replacing some

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furniture, things like that.

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Maybe you're doing some upgrades
in your kitchen, and maybe

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it doesn't take the full 15%.

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We'll put that aside for the next year.

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And maybe that's when you add
that other amenity that you've

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been thinking about doing.

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Maybe you add the hot tub or the
sauna, or maybe you do the bathroom

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remodel, stuff like that, too.

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So for us, we're empowering the owner to
both have that income, but also continue

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to invest and make that property better.

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Right.

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And , that's, that's what it's about.

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Speaker: So awesome.

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So exciting.

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Mike, do you have a memorable story
with a homeowner that highlights

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why homeowners should come on with
Casago as you being the property

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Speaker 2: manager?

00:11:28.279 --> 00:11:29.099
Absolutely, Steve.

00:11:29.139 --> 00:11:31.069
And this one, like it
gets, it's a little hard.

00:11:32.389 --> 00:11:34.439
We have an owner in the Redwoods.

00:11:34.440 --> 00:11:36.252
His first name is Jim.

00:11:36.252 --> 00:11:37.702
He's a little older.

00:11:37.702 --> 00:11:41.327
He was in early stages of
some illness and stuff.

00:11:41.327 --> 00:11:41.689
Yeah.

00:11:42.059 --> 00:11:43.219
But we hadn't met him.

00:11:43.219 --> 00:11:48.219
He actually was introduced to us
by his CPA who was also our CPA and

00:11:48.219 --> 00:11:51.059
said, Hey, you should think about this
because he had this other property

00:11:51.309 --> 00:11:54.869
next to his that he had built for
his brother that had passed away and

00:11:54.869 --> 00:11:56.449
he wasn't sure what to do with it.

00:11:56.789 --> 00:11:57.909
So we looked at it.

00:11:57.949 --> 00:11:59.079
We met with Jim.

00:11:59.089 --> 00:12:00.069
Great guy.

00:12:00.519 --> 00:12:03.649
And we looked at the property and said,
Look, we think we can do this for you.

00:12:03.909 --> 00:12:07.149
He said, , I don't know anything about
decorating or furniture and stuff.

00:12:07.149 --> 00:12:08.509
We said, Don't worry, we got that.

00:12:08.944 --> 00:12:10.294
And we started right away.

00:12:10.304 --> 00:12:14.574
Like that day we started getting the
furniture and my wife worked on that.

00:12:14.584 --> 00:12:16.074
She was part of that, the design.

00:12:16.074 --> 00:12:17.584
We have friends that are
really good at science.

00:12:17.584 --> 00:12:20.134
We had them to make sure
it was themed properly.

00:12:20.304 --> 00:12:23.564
, when we had work done on it, we
all, we managed all that stuff,

00:12:23.564 --> 00:12:24.964
really worked closely with him.

00:12:25.414 --> 00:12:26.384
And then we got to turn around.

00:12:26.384 --> 00:12:29.684
I think we had it live within a month
or five weeks or something like that.

00:12:29.954 --> 00:12:30.574
You know, it was great.

00:12:30.574 --> 00:12:32.634
And now he's talking about
putting a hot tub in there because

00:12:32.634 --> 00:12:33.944
it's been going really well.

00:12:34.274 --> 00:12:37.024
It's been something where he
said, , this is so nice for me.

00:12:37.084 --> 00:12:37.464
And.

00:12:38.004 --> 00:12:41.454
The key here also is he's
been getting nice cash flow.

00:12:41.524 --> 00:12:42.514
That's all great.

00:12:42.814 --> 00:12:49.914
But now as he's getting to a later
stage in life, His daughter now has

00:12:49.914 --> 00:12:54.424
the opportunity to own something that's
running, and it's generating great income,

00:12:54.444 --> 00:12:56.744
and it's staying in great shape, right?

00:12:56.954 --> 00:12:58.544
And it's growing in value
and stuff like that.

00:12:58.714 --> 00:13:01.574
So that he gets to hand that, and
that makes him feel really good.

00:13:01.804 --> 00:13:02.634
And he says that to us.

00:13:02.864 --> 00:13:05.204
By the way, he comes to
our Super Bowl parties.

00:13:05.414 --> 00:13:05.774
You know?

00:13:05.774 --> 00:13:06.314
I mean, it's great.

00:13:06.314 --> 00:13:06.724
He comes.

00:13:06.934 --> 00:13:09.334
My wife loves playing, um, what is it?

00:13:09.384 --> 00:13:12.814
They go in the, to these places,
and you do the trivial pursuit.

00:13:13.184 --> 00:13:14.544
He'll come sometimes to that.

00:13:14.894 --> 00:13:15.244
, it's fun.

00:13:15.244 --> 00:13:17.254
So we bring them into the
family and it's great.

00:13:17.294 --> 00:13:17.724
I love it.

00:13:17.824 --> 00:13:18.454
I love that.

00:13:18.454 --> 00:13:18.604
Yeah.

00:13:19.104 --> 00:13:19.664
We also

00:13:19.664 --> 00:13:22.844
Speaker: talk often about building
relationships that transcend business

00:13:23.364 --> 00:13:26.044
and that's a perfect example of
building those relationships that

00:13:26.044 --> 00:13:27.504
it's not, they're not transactional.

00:13:27.934 --> 00:13:31.434
They're truly relationships that
value the human, absolutely not

00:13:31.434 --> 00:13:33.304
just there for, to use the human.

00:13:33.304 --> 00:13:33.514
Right.

00:13:33.514 --> 00:13:37.374
And I love that about the way you
operate, , in everything you do,

00:13:37.464 --> 00:13:37.694
Speaker 2: Mike.

00:13:37.704 --> 00:13:38.164
Thank you.

00:13:38.364 --> 00:13:39.154
It's fun.

00:13:39.154 --> 00:13:39.694
It's fun.

00:13:39.704 --> 00:13:40.474
We enjoy it.

00:13:40.475 --> 00:13:40.514
Right.

00:13:40.514 --> 00:13:40.864
Right.

00:13:40.894 --> 00:13:42.864
And also you're also.

00:13:43.304 --> 00:13:47.614
Just because you build that
relationship of friendship and trust

00:13:48.464 --> 00:13:54.134
doesn't mean you're also not giving
your all as a business person and

00:13:54.134 --> 00:13:58.174
making sure that that house, which
is also their business is succeeding.

00:13:58.234 --> 00:13:58.954
, that's what we do.

00:13:59.024 --> 00:13:59.484
Exactly.

00:13:59.924 --> 00:14:03.464
Steve V2: So Mike, if somebody wants to
get ahold of you to talk about property

00:14:03.464 --> 00:14:07.794
management, maybe they've heard the
podcast or have seen something and want to

00:14:07.964 --> 00:14:11.854
reach out and, and have a discussion about
how you can help them with their property.

00:14:12.574 --> 00:14:14.674
What email or phone number
should they reach out with?

00:14:14.884 --> 00:14:20.824
Speaker 2: Sure, they can call
my direct number, 707 496 8746.

00:14:20.824 --> 00:14:27.184
And for email, they can use my
Redwoods with an S, gm at cossago.

00:14:27.185 --> 00:14:28.534
com.

00:14:28.684 --> 00:14:30.094
And I'd love to talk to him.

00:14:30.184 --> 00:14:30.884
We love what we do.

00:14:31.334 --> 00:14:31.754
That's great.

00:14:31.764 --> 00:14:33.714
Speaker: You guys, if you get a
chance to talk to Mike, even if

00:14:33.714 --> 00:14:36.884
you don't sign up, it's well worth
the time just to get to know him.

00:14:37.304 --> 00:14:38.864
Mike, thanks for coming on the podcast.

00:14:38.904 --> 00:14:39.714
Really appreciate you.

00:14:39.714 --> 00:14:40.484
And we'll talk to you soon.

00:14:40.674 --> 00:14:41.394
Thanks so much, Steve.

00:14:41.424 --> 00:14:41.754
Appreciate it.