Send & Grow by SparkLoop

As a newsletter creator, how do you decide where to put your marketing dollars? And which growth channels will yield best results?

Jenny Rothenberg, Director of Growth at Morning Brew, joined the team as a growth manager a little over two years ago. She’s had a front-row seat as the newsletter grew to 2.5 million highly engaged subscribers, and she shared the engagement-focused approach to growth with SparkLoop cofounder Louis Nicholls.

Show Notes

As a newsletter creator, how do you decide where to put your marketing dollars? And which growth channels will yield best results?

Jenny Rothenberg, Director of Growth at Morning Brew, joined the team as a growth manager a little over two years ago. She’s had a front-row seat as the newsletter grew to 2.5 million highly engaged subscribers, and she shared the engagement-focused approach to growth with SparkLoop cofounder Louis Nicholls.

Morning Brew has grown significantly from branching out into new channels to acquire subscribers, but it isn’t just about the numbers. The key is to keep your eye on quality over quantity.

“Even though they're signing up on the same landing page and they're getting sent the same newsletters, the variance of user quality is so strong across different channels,” Jenny says.

Though Morning Brew’s subscriber count is an impressive and important metric, that’s not actually the metric the company cares about.

What could be more important than subscriber numbers to the head of growth? Engagement.

Listen in to learn about Morning Brew’s approach to newsletter growth and how you can be strategic about growth — even when your budget is limited.

What is Send & Grow by SparkLoop?

Discover how the best media brands and solo operators are winning at newsletter growth & monetization.

Hosted by SparkLoop's cofounder Louis Nicholls and SparkLoop's newsletter nerd, Dylan Redekop—we take you behind the scenes and share the strategies, trends, and tactics you need to know to build your email audience and revenue.

Featuring exclusive interviews with the smartest media experts and operators out there today. Including from the Hustle, Morning Brew, Workweek, The Pour Over, and more.