Indie Hackers

If it isn't fun, Allie LeFevere (@AllieLeFevere) doesn't want anything to do with it. It just so happens that, in a world full of undifferentiated products and fear-based marketing, fun and humor are the missing ingredients that founders need to set their brands apart. In this episode, Allie shares the fundamentals behind solid brand marketing that every early-stage founder should know, how to sell more (and have a good time doing it) by using fun to connect with your customers, and the things she's learned as the founder of both a scalable product business and a digital marketing agency.Transcript, speaker information, and more: https://www.indiehackers.com/podcast/094-allie-lefevere-of-obedient

Show Notes

If it isn't fun, Allie LeFevere (@AllieLeFevere) doesn't want anything to do with it. It just so happens that, in a world full of undifferentiated products and fear-based marketing, fun and humor are the missing ingredients that founders need to set their brands apart. In this episode, Allie shares the fundamentals behind solid brand marketing that every early-stage founder should know, how to sell more (and have a good time doing it) by using fun to connect with your customers, and the things she's learned as the founder of both a scalable product business and a digital marketing agency.

Transcript, speaker information, and more: https://www.indiehackers.com/podcast/094-allie-lefevere-of-obedient

What is Indie Hackers?

Courtland Allen interviews the ambitious indie hackers who are turning their ideas and side projects into profitable online businesses. Explore the latest strategies and tools founders are using to capitalize on new opportunities, escape the 9-to-5 grind, and create their own personal revenue-generating machines. The future is indie!