The Inventory

Did you know that effective marketplace advertising can drive high-quality leads and faster sales for OEMs and dealers? In this episode, talks with , Senior Paid Media Manager at , about the value of marketplace advertising in the customer journey....

Show Notes

Did you know that effective marketplace advertising can drive high-quality leads and faster sales for OEMs and dealers?

In this episode, Joe Mills talks with Bennett Clark, Senior Paid Media Manager at Element Three, about the value of marketplace advertising in the customer journey. From understanding marketplace dynamics to practical steps for dealers and OEMs, they cover how to maximize reach and drive more foot traffic to dealerships.

You’ll learn:

  • Why marketplace advertising is critical for OEMs and dealers

  • How to use places like RV Trader and GoRollick to connect with ready-to-buy customers

  • Tips for launching a low-risk marketplace advertising pilot

Things to listen for:

(00:00) Introduction

(01:06) Defining marketplace advertising for OEMs and dealers

(02:50) The role of marketplaces in customer journeys

(04:11) OEM vs. dealer benefits of marketplace advertising

(05:39) Seasonal considerations for ad spending

(08:57) Tips for launching a low-risk advertising pilot

(11:12) Tracking sales impact and lead attribution

 

What is The Inventory?

Manufacturers like you want to enter new markets, create lasting partnerships with dealers, and earn lifetime customers.

You want to move inventory.

Taking learnings from our 15+ years serving leaders in the outdoor recreation and commercial vehicle segments, we've created The Inventory —an educational podcast focused on how to win in your distribution model and bridge the gap between manufacturer and dealer.

From dealer programs to product portfolio, we'll cover topics that are relevant to helping you grow market share and ultimately move more units.