On Good Authority: Publishing the Book that Will Build Your Business

Austin Cooper didn’t want to live anymore. Like many people suffering from addiction, he was at the too-scared-to-live, too-scared-to-die crossroads. He’d forgotten that he had people who loved him. When those loved ones did an intervention, he knew he had a choice: to live or die. He chose to live…and in less than five years, he’s become an outspoken recovery advocate. It all started when he discovered some inspiring quotes that changed his life. He thought maybe those quotes could help other people and so he started an Instagram account filled with them. The account grew so rapidly that he soon found himself on 20/20 and working as a coach. Now he and I have partnered on The Light Hustler Evolution, an accountability group that includes weekly assignments, webinars, coaching sheets, a book club and more. We talk all about it in this interview and explain that if you join before January 1st, you can get locked in at a 20% off discount. While this group will eventually be invitation and nomination only, for now it is open to anyone who wants to join. There is no obligation to stay in the group if you don’t want to so if you’ve ever struggled to meet a goal or want to interact with some cool folks (charter members include Golden Globe award winning producer Scott Steindorff, Girl Walks Out of a Bar author Lisa Smith and recovery advocate Ryan Hampton), we encourage you to join now. You can find out more about the group here and join here. NOTE: This episode is from a Facebook Live interview that we did, which means that the audio isn’t as sharp as it is on regular episodes. Please bear with that! And please tune into my regular Facebook Live interviews (make sure you Like my page so you can stay up on when they happen).

Show Notes

Austin Cooper didn’t want to live anymore.

Like many people suffering from addiction, he was at the too-scared-to-live, too-scared-to-die crossroads. He’d forgotten that he had people who loved him.

When those loved ones did an intervention, he knew he had a choice: to live or die.

He chose to live…and in less than five years, he’s become an outspoken recovery advocate. It all started when he discovered some inspiring quotes that changed his life. He thought maybe those quotes could help other people and so he started an Instagram account filled with them.

The account grew so rapidly that he soon found himself on 20/20 and working as a coach.

Now he and I have partnered on The Light Hustler Evolution, an accountability group that includes weekly assignments, webinars, coaching sheets, a book club and more. We talk all about it in this interview and explain that if you join before January 1st, you can get locked in at a 20% off discount. While this group will eventually be invitation and nomination only, for now it is open to anyone who wants to join. There is no obligation to stay in the group if you don’t want to so if you’ve ever struggled to meet a goal or want to interact with some cool folks (charter members include Golden Globe award winning producer Scott Steindorff, Girl Walks Out of a Bar author Lisa Smith and recovery advocate Ryan Hampton), we encourage you to join now. You can find out more about the group here and join here.

NOTE: This episode is from a Facebook Live interview that we did, which means that the audio isn’t as sharp as it is on regular episodes. Please bear with that! And please tune into my regular Facebook Live interviews (make sure you Like my page so you can stay up on when they happen).

What is On Good Authority: Publishing the Book that Will Build Your Business?

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.

In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.

Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.