The Story of Scale

Harris and Chad go behind the scenes on Start With Wow (out Sept 22) and the shift from the information age to the imagination age.

Show Notes

The information age is over. The imagination age is here. And the currency that used to make you valuable — information, expertise, knowledge — just got commoditized for $20 a month.

In this episode, Harris and Chad sit down for a full behind-the-scenes on Harris's new book Start With Wow (out September 22) and the framework at the center of it: the shift from an economy that rewards answers to one that rewards the right questions.

They get into why Google took the quest out of the question, why "how" asked too early kills great ideas, the wow/how loop that fuels real innovation, and the moment on stage where kids on the front row started Googling the levitation trick before Harris had even finished it.

They also tee up the next four-part series — The Healthy How with COO Shane McKenzie — the leadership companion to Start With Wow.

Grab a copy of Start With Wow (or the Start With Wow + Healthy How bundle) → startwithwow.com

For more on how to scale a business worth scaling → istoria.com/scale

Follow Harris: @harrisiii
Follow Chad: @chadwick.cannon
Follow Istoria: @istoria_collective

The Story of Scale is a production of Istoria Studio, recorded in Chattanooga, TN.

What is The Story of Scale?

Most business owners hit a ceiling and have no idea why.

The Story of Scale is a conversation between Harris III, a creative entrepreneur who has built businesses across entertainment, events, and coaching, and Chad Cannon, a business growth strategist who has helped companies scale from seven figures into the mid-eight figures. They've been friends for almost 20 years. One is driven by story. The other by numbers. That tension is the whole point.

This isn't for Fortune 500 executives. It's for the founder stuck between $300K and $10M who knows they're capable of more but can't figure out what's in the way. Expect honest conversations, practical frameworks, and stories that make you realize you're not alone.

New episodes every other week.

A production of Istoria Studio. Visit istoria.com/scale for more.