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Hear from Associate Creative Director Berenice Mendez about her experience leading brand design at HelloSign as it grew from a small 25-person company, to being acquired by Dropbox.
Following on from our look inside marketing design at Dropbox, in this episode we zoom in on HelloSign and learn how it functions as part of Brand Studio after being acquired, as well as the things Berenice has learned from the acquisition. Plus, we learn about how the HelloSign team uses our season sponsor Webflow for their marketing site, and why the switch to Webflow is one of the projects Berenice is most proud of.
This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow
LINKS
Listen to/watch the Dropbox episode!
TIMESTAMPS
0:00 - Introducing HelloSign
1:55 - The early days of design at HelloSign
5:50 - Design at helloSign after the acquisition
7:55 - How Berenice and HelloSign fit in to the Brand Studio team
13:20 - Creative review meetings & design collaboration
17:30 - The HelloSign brand
20:10 - Project planning & kickoff
25:20 - The landing page design process
29:00 - Using Webflow for the marketing site
31:00 - Collaboration with Marketing
34:25 - How Berenice's role has changed over the years
37:15- Metrics & responsibilities
41:20 - Advice for a designer getting acquired
44:45 - Moving the HelloSign site to Webflow
50:00 - Do me a favor?
Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.