The Aperiam Podcast

On the latest episode of the Aperiam Podcast, Corey Ferengul and Joe Zawadzki are joined by Erica Chriss to unpack why “attention” is more than a buzzword—it's continuing to become the new currency of advertising.

They cover:
 What attention metrics really mean
Why omni-channel chaos demands a normalized metric
How attention bridges brand, performance, and publisher value
Where AI helps (and where it doesn’t—yet)

If you care about outcomes, creative quality, or modern measurement, this episode is worth your full attention.



What is The Aperiam Podcast?

Advertising is everywhere and the technology that drives it is ever changing. The Aperiam Podcast is a weekly discussion diving deep on key topics driving the Adtech and Martech industry and is hosted by Aperiam Founder Joe Zawadzki and Partner Corey Ferengul.